Journey, An Indie Game Released - 1539 Words

Journey, an indie game released in 2012 by thatgamecompany, is not especially known for stellar dialogue between characters. Rather, the game’s narrative is explored by the players as they travel through the levels. Players have to make their own conclusions on where to go, what to do, and what the purpose is for their journey. The atmosphere of the game is immersive, and the developers actively tried to invoke the player’s sense of wonder and adventure as they progressed through the game. This is only further aided by the orchestral soundtrack composed by Austin Wintory. Overall, the game is well worthy of being called a work of art. Smuts also agrees that, â€Å"Since the primary goal of most game design is to enhance such aesthetic experiences, it would seem that we have good reason to evaluate games as art works† (Smutts). Journey has received great acclaim for its environment, and additionally praise call for the aesthetic value. According to Gaut, one would describe ‘aesthetic’ as properties that â€Å"ground a certain kind of sensory or contemplative pleasure or displeasure† (Gaut 183). The visuals are certainly stunning, with each area having its own atmosphere. They do not rely on HD graphics that are washed away in gritty, dark, and muddy color palettes. Instead, the game draws the player in with bright and colorful hues. The first area of the desert seems to stretch on forever, and the mountain top looms in the distance. The player becomes immediately immersed in theShow MoreRelatedThe Independent Record Labels of the 1950’s and 1960’s4437 Words   |  18 PagesEller Throughout the 1950’s and 1960’s, a wave of new musical movements by independent record labels and new artists emerged in the United States. This movement is captured in the stories of those label creators and owners, and in the turbulent journey through their successes and failures. The first emergence was fueled by multiple factors: competitive economic circumstances, up-and-coming local musical talent in conjunction with the independent labels and studio owners, and the commercially viableRead MoreCensorship Of Movies And Games And The Australian Classification Board3964 Words   |  16 Pagesthink of something that has been around for about 40 years, video games. If I had difficulty finding a research topic for video games I was going to have a look at researching censorship in Australia. That was a last resort however because it would be a very hard topic to cover due to the different forms of censorship and it can be very opinionated. If I was to go down that p ath I would have looked into censorship of movies and games and the Australian classification board. This then lead me to developingRead MoreNike Marketing Strategy4572 Words   |  19 Pages1971, Blue Ribbon Sports severed its ties with Onitsuka Tiger and decided to create their own line of footwear. In the summer of the same year, they released their first shoe which carried the famous â€Å"Swoosh† design called Nike, a name inspired by the Greek goddess of victory. With the popularity of their first sneaker, Blue Ribbon Sports released its first line of Nike Shoes in 1972; however it was not until 1978 when the founders officially named the company Nike. Nike’s first original productRead MoreThe Sound and Music Industry15531 Words   |  63 Pagesdogs . Basically is a record company just out to make money, or does it have its artists (the product) and its customers (the paying public who will buy what they think are the artist s wares) close to its corporate heart Ââ€" i.e. is the name of the game just sheer profit? For an artist or group to get their finished song as a finished product it has to pass through a number of areas within the Music Industry. Typically these are:- • actually getting signed and a recording deal with a company/labelRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 PagesDelta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in the Sydney indie music industry C A S E F I V E Nucor in 2005 C A S E S I X News Corp in 2005: Consolidating the DirecTV acquisition C A S E S E V E N Shanghai Volkswagen: Implementing project management in the electrical engineering division C A S E E I G H T TelevisionRead MoreLady Gaga case study11446 Words   |  46 Pagesbiggest names in music, such as Eminem, Mary J. Blige, the Pussycat Dolls, The Black Eyed Peas, Timbaland, and U2. Collectively, the four major record companies accounted for more than 90% of the U.S. recorded-music market; smaller, independent (â€Å"indie†) labels generated the remainder. Major labels could offer their artists a full range of services: artist and repertoire (â€Å"AR†), sales, promotion (which primarily involved arranging for music to be played on the radio), marketing (increasinglyRead MoreDigital vs Print21238 Words   |  85 PagesFurthermore, with the expansion of the internet technology, distribution of digital content has become much easier using e-media where users are able to download content such as music, and other electronic forms of cultural products (such as encyclopedias, games, applications, software) on their personal home computers and store it in plug and play storage media such as USB drives, iPods, mp3 players etc. Even the photo industry has moved towards a digital world of ultra-high resolution cameras that compriseRead MoreI Love Reading Essay69689 Words   |  279 Pagesbusiness, while others tried to avail of opportunities in new sectors. 2.3.4 In this respect, it is relevant to look at some of the critical ‘drivers’ of Entrepreneurship, which reveal the positive factors that motivate entrepreneurs during their journey. Some observations are as follows: The study found that 51% of the entrepreneurs interviewed had already diversiï ¬ ed or were planning to diversify in the near future. Among the entrepreneurs who had diversiï ¬ ed, some had more than one business in

The Civil War America s Most Brutal Battles - 1902 Words

The Civil War was one of America’s most brutal battles in history. Majority of which being white, male soldiers. Over the years, many historians have argued the actual involvement of blacks during the civil war era. Many claiming that they were doing nothing more than assisting the actual, white soldiers in combat such as, nurses, and wagon drivers, not actually picking up the gun and shooting alongside in battle. Most people look over the fact that almost ten percent, or 180,000, of the Union army were African American. Though a small fraction of the amount of total soldiers during the war, their involvement is still significant. These soldiers recruited and voluntarily, committing the same acts of bravery of any Caucasian solider, due to the prejudice against them, they were pushed to the back burner and treated with disrespect, virtually diminishing their extensive courageous acts. Nevertheless these soldiers made an impact in world changing war. The Civil War is something almost everyone has a general idea about. It is more than a huge part of America’s history and is the central event in America s historical consciousness. This war, unlike the American Revolution which created the first American states, determined what kind of nation it would be. Though there are many reasons for the cause of the American Civil War, one of the main reasons is the different attitudes the North and the South had toward slavery. In January of 1863, The Emancipation Proclamation wasShow MoreRelatedBook Review Killing Lincoln765 Words   |  4 Pagesprocess of ending slavery and dealing with the civil war. The book tells the story of our president trying to do good things, while John Wilkes Booth is planning to do a really bad deed by killing Lincoln. This book shows us that Lincoln had a lot on his plate dealing with the Civil war and the criticism from the south. He was obviously not supported in the south but he did what he thought was right for this great na tion and made a decision that changed America forever. The book begins by showing LincolnRead MoreThe Battle Of Gettysburg And The Civil War Essay1448 Words   |  6 PagesOn July 1, 1863, the bloodiest, most gruesome war in American History began. The Battle of Gettysburg was fought in the small town of Gettysburg, Pennsylvania. The Union Army under the command of General George G. Meade faced the Confederate Army led by General Robert E. Lee. They clashed for a long, tragic, three days, but at a costly expense of human life. The American Civil War was one of the most significant battles that the United States has ever been engaged in. On the lines, there were brothersRead MoreThe Battle Of Gettysburg And The Sacrifice Made Here928 Words   |  4 PagesAfter a brutal three day battle at Gettysburg, Pennsylvania, Robert E. Lee and his men retreated back into Virginia on July 4, 1863. The battle was a devastating loss for the Confederacy and a devastating victory for the Union. This battle may have proved the power of the Union army an d destroyed every hope the Confederacy had of winning this war, but the loss of American lives could not be justified through this battle. When the fighting stopped over 50,000 casualties lay dead sprawled across theRead MoreThe Battle Of Gettysburg : Why Was It A Turning Point?1361 Words   |  6 PagesThe Battle of Gettysburg: Why Was It a Turning Point? â€Å"Death created the modern American union, not just by ensuring national survival, but by shaping enduring national structures and commitments. The work of death was Civil War America s most fundamental and most demanding undertaking†Ã¢â‚¬â€ Drew Gilpin Faust. Death in the Civil War was indeed a principle in creating the America we know and love today. This was the bloodiest war in United States military history. Within the war was the Battle of GettysburgRead MoreJohn J. Crittenden1245 Words   |  5 PagesNorth; the break or the failure of this compromise further angered both sides of the United States. 2. Fort Sumter Fort Sumter was a fort located at Charleston harbor in South Carolina. The attack from the Southern army at Fort Sumter started the Civil War between the Northern and Southern States. Abraham Lincoln sent help to the Union Army with food and resources that were short to Fort Sumter. However, the Confederate Government, the Southern and slave states, decided to capture the Fort insteadRead MoreThe United States And The Civil War1333 Words   |  6 PagesThe United States have been in many wars over 100 years. It has changed our country in many different ways. The United States have been successful in all the wars we have been in. I’m gone talk about my favorite wars. The first war I’m gone discuss is the Civil War. This was as they call it the bloodiest clash. The civil War began April 12, 1861 and lasted up until May 9, 1865. It was located in the Southern, Northern and the Western part of the United States. Seven southern laves states declaredRead MoreThe 1960’s: Decade of Disillusionment992 Words   |  4 PagesThe 1960’s and early 1970’s were a time that eternally changed the culture and humanity of America. It was a time widely known for peace and love when in reality; many minorities were struggling to gain a modicum of equality and freedom. It was a time, in which a younger generation rebelled against the conventional norms, questioning power and government, and insisting on more freedoms for minorities. In addition, an enormous movement began rising in opposition to the Vietnam War. It was a time ofRead MoreThe Vietnam War1737 Words   |  7 PagesThe purpose of the Vietnam War, was to end the awful spread o f communism. As Ho Chi Minh (North Vietnam’s communist president) fought to which spread North Vietnam’s political uses to Southern Vietnam. With this, the American Military Advisors sought to believe that a fall of Southern Vietnam to communist hands, would then lead to a total takeover of neighboring nations to fall under communism. The effect of the neighboring nations falling, was known as the â€Å"Domino Effect†. It all began when TheRead MoreThe Confederate Flag And The Civil War1508 Words   |  7 PagesThe Confederate Flag The Confederate Flag is the symbol for the Southern state in the Civil War. It is not just pieces of material. The flag represent families and where they came from. Flags have been a part of history since the beginning of time and the Confederate flag is a large part of the United States history. People need to learn what the flag has represented. The true meaning. Not what they think the flag has represented. Teaching the meaning of the Confederate flag needs to start in theRead MoreExperiences Of Slaves During The American Civil War1528 Words   |  7 PagesExperiences of Slaves in America How did the experiences of slaves change from the 1600s to the end of the American Civil War and does it exist today? Introduction: The 1600s were full of events that helped make America what it is today. 1619 was the beginning of a revolutionary time still known as the Reconstruction period. Africans were shipped over to a country they had never been to before, and basically told how to live their lives under the enforcement of American farmers. Some thought that

Do It Yourself Natural Beauty Tips Free Essays

Having beautiful skin, complexion and body involves eating healthy and right Some of the best beauty treatment and solutions are simple foods found in our kitchen or grocery stores. These foods are easily available and cheap as you can buy them during your marketing trip. The best about natural foods is that these foods do not contain preservatives, chemicals or irritant fragrances present in many commercial brands products. We will write a custom essay sample on Do It Yourself Natural Beauty Tips or any similar topic only for you Order Now These natural food can be used for natural remedies and improve our body overall health. These foods also provide a quick beauty fix routine at the comfort of your home. Simply grab one of these foods from your fridge and start your health and beauty treatment immediately. * To be on the safe side, it is suggested that you patch test these foods to check for any allergic reaction before spreading them over your face and skin. Steep a pair of Earl Grey teabags in boiling water, run them under a tap and place over eyes for 10 minutes before night out. Use four bags of chamomile tea. Leave them to steep for 5 minutes then hold your face over the bowl. Freeze cooled chamomile tea in an ice-cube tray. When set, remove cubes and run over your face. Soak some gauze in cooled green tea and apply on skin the way you would a toner. OLIVE OIL Heat a cup of olive oil in the microwave for a few seconds. Massage onto dry areas of your skin. Heat enough olive oil to fill half a small clothes basin. Soak your hands in the oil for about 10 minutes, followed by the feet. Use it as a conditioner by leaving warmed olive oil on your hair for 15 minutes before shampoo. Remove all traces of cascara by dipping an overused mascara wand into some olive oil and use it to apply on your lashes the way you would mascara. Chop up a cucumber and drizzle a few drops of lemon Juice in the mixture. Apply on your face. Soothe tired eyes by cutting two rounds and place them on the eyelids. Rub down hot skin with a mixture of chopped cucumber, olive oil and plain yoghurt. LEMON For sparkling teeth, mix one teaspoon of fresh lemon Juice with one teaspoon of bicarbonate of soda and half teaspoon of salt. Use like toothpaste – once a week. Lighten the skin and smoothen rough edges of elbows and knees. Cut a lemon into two halves and rest your elbows in each half for 15 minutes. Or squeeze Juice of lemon and apply on your knees. TOMATO Peel a tomato and chop it finely before spreading on face. Work as an effective cleanser and gentle astringent to tighten pores. Squeeze Juice of an orange and mix with a tablespoon of plain yoghurt. Apply on face, avoiding the eye area. Rinse off after 10 minutes and splash face with cold water. POTATOES A great way to get rid of dark underage circles. Run a large potato in a blender. Squeeze the pulp to get rid of excess Juice and form two patties from it. Place the patties over your eyes and keep them there for 10 minutes. APRICOTS Pound the kernel and add body lotion to blend into smooth paste. Use it as a gentle exfoliated for face. Note the pip is the rough â€Å"seed† and the ivory kernel is what you need when split open the pip. MAYONNAISE Massage mayonnaise into your hair after shampoo. Leave it on for a few minutes before rinse off. You can also use mayonnaise as a lip mask. Leave it on for 10 minutes before removing with cold water. AVOCADOS Mash a ripe one and use it as a facial mask; rinse off after 10 minutes. To get rid of puffy eyes; use a linen cloth, make a â€Å"moneybag† filled with mashed avocado. Dab it gently on eyes. GINGER Chop ginger and mix it with body lotion for a facial scrub. Avoid the sensitive eye MILK Soak a cotton pad with cool fresh milk and press it gently all over your face. Besides protein to feed your face, it gets rid of dirt thoroughly. Chill a cup of milk in the fridge before pouring the contents into a clothes spray. Use it like a sprinter over inflamed skin. Warm a bowl of milk in the microwave for half a minute and pour contents into a clothes basin. Soak your feet for half an hour and then give tit good hard brush to remove dead skin. Mix two teaspoons of turmeric powder and one teaspoon of honey with Just enough warm water to make a thick paste. Spread the mixture all over your face and leave it on for 15 to 20 minutes. Rinse off with water. For a three-in-one pre-bath treatment; blend two tablespoons of brown sugar with one teaspoon of fresh lemon Juice and two to three drops of olive oil. Rub the paste over rough areas like the knees and elbows. Citric IAC d trot the lemon unclogs the ores, skin-polishing sugar gets rid of surface dirt and olive oil moisture the skin. Run about 10 unripe cherries in a blender. Mix the Juice with a tablespoon of dry oatmeal and use as a five-minute facial mask. For the body; mix cherry Juice with a tablespoon of sea salt and massage over damp Dilute one tablespoon of honey with one teaspoon of water then heat it in the microwave for 10 seconds. When it’s cooled, apply on your lips and leave for 10 minutes. To dry out pimples, pour out a teaspoon of honey into a bowl. Dip a cotton bud into the honey and apply on the spots. For a temporary facilitate, use Just the eight. Mix it with a tablespoon of honey and spread over face and throat in an upward motion. Leave on for 15 minutes and rinse off with warm water. Whisk egg yolk with a tablespoon of olive oil and leave on your hair for a few minutes before your shampoo. It makes a great hair conditioner. Mash half a ripe papaya with two teaspoons of honey. Apply to areas of face that are prone to wrinkles such as between the brows and along the sides of the nose. Leave on it for 10 minutes. Recommend below are the secret recipe for healthy drinking. Carrot + Ginger + Apple ; Boost and cleanse our system. Apple + Cucumber + Celery ; Prevent cancer, reduce cholesterol, and improve stomach upset and headache. Tomato + Carrot + Apple ; Improve skin complexion and bad breath. Bitter gourd + Apple + Milk ; Avoid bad breath and reduce internal body heat. How to cite Do It Yourself Natural Beauty Tips, Papers

Understand Duties Obligations Of Registeredâ€Myassignmenthelp.Com

Question: Discuss About The Understand Duties Obligations Of Registered? Answer: Introducation This letter is being address to you so that you are able to understand the duties and obligations of a registered migration agent along with the procedure required for the successful application of workers skilled temporary subclass 457 visa.All migration agents who are registered under them Migration Agent Registration Authority in Australia have to abide by the legal provisions of the Migration Act 1958, the Migration Regulations 1998 and the Code of Conduct set out for the migration agents in Schedule 2 of the MR[1]. The legislation and the regulation set out specific criteria following which migration agent would be able to avoid legal liabilities and properly carry out their functions towards a client. Following the legislation and the regulation is not just a moral duty of the migration agent but it is a legal duty which is set out in Section 314 of the MA. The section clearly States that all migration agents in Australia have to abide by the code of conduct which is set by scheduled 2 of the Migration Regulation 1998[2]. As provided by Section 313 of the MA, a migration agent has to mandatorily provide a statement of services which must include details like the types of service to be provided and the fees which would be charged by the agent for providing such services[3]. The section further highlights that in case there is a failure on the part of the migration agent to provide the mentioned statement of service the client is under no obligation to pay any kind of fees to the migration agent. In addition, if the migration agent wants to claim from the client the fees for the visa application in advance in such case it has to be remembered by a migration agent that a client account has to be created for such advanced transaction. The client account is totally different from a normal bank account of the client and the clients business account. This type of account is totally under the control of the client however the migration agent may take out money from the account as and when needed for the purpose of paying any fees related to the visa. The migration agent is not allowed to take out money from this account for professional fees until all services were to be provided by him have been completed[4]. The code of conduct further highlights regulation 6b of the MR which expressly states that a migration agent has to have in place a professional indemnity insurance so that any loss which can result out of his actions to the clients can be compensated by the insurance company. A Sanction may be imposed by the Migration Agent Registration Authority (MARA) if any provision of the code of conduct is breached by the agents as per section 1.5 of the code. The code of conduct through part 2 provides that a migration agent always has to base his or her activity within the scope of law and the interest of the client which is legitimate. The part extends and provide that the agent must deal with the client fairly diligently and competently. It is the duty of a migration agent after he has agreed to represent the client within a reasonable time confirm the instruction of the client in writing and act in accordance to the clients instructions it is also is duty to keep the client informed fully through writing about the process of each step which the agent has undertaken with respect to the visa application. The agent must also inform the client within a reasonable time after the case has been decided the outcome of the visa application. As provided by section 2.9 of the code under no circumstances can a migration agent support the application of a visa under the MR and the MA or encourage any effort towards making a visa application in case he or she believes or suspects search application to be inaccurate on misleading. The work skilled visa subclass 457 allow a person to come and work in Australia if such person is sponsored by an approved business in Australia and nominated for a specific position. Any person who is making an application for this visa has to have the qualification for the position for which he has been nominated. The visa subclass 457 is provided for a period of 4 years if the qualification of the applicant comes under the provision of specific skills provided by the MR. It has been provided by the scenario that the position for which Josephine has been appointed is of an engineer and the qualification of Josephine is also of an engineer which comes under the provision of specific skills under the migration regulations. Thus, she would be provided this visa for a period of 4 years if the application is approved. Further you have to take into account that specific document have to be submitted by Josephine if she wishes to be eligible for subclass 457 visa. These documents include qualification certificate, licence registration, reference provided by the previous employer, all educational qualifications and any skill test which may be required for the purpose of this visa. Form 956 has to be duly filled by Jeffrey so that he can notify the department about the services he is going to provide to would engineering. Further Jeffrey also has to provide the code of conduct and knowledge about all rides which would engineering are entitled to. A duty is also imposed on Jeffrey according to which he has the obligation to provide the migration agent registration authority with information in relation to the amount of fees this is charged by him for his services. According to the migration agent registration authority the general fees for a temporary work skilled temporary subclass 457 visa ranges from $1800 to $5000 depending upon the situation and the qualification of the migration agent. For the purpose of applying for work skilled temporary subclass 457 visa Jeffrey has to fill up form 166 on behalf of the visa applicant which is also known as a sponsored worker form. The minimum charges which are applicable for an application of subclass 457 visa from in or outside $1080. Further Wood Engineering have the obligation to duly fill up form 1196 which is also known as employee sponsored work form. The form requires general business information such as documents with respect to Australian Security and Investment Commission, The Australian Business Number of the company and the Australian Registered Body Number. The applicant of Work Skilled Temporary Subclass 457 visa is imposed with two specific conditions under the migration regulations which are conditions 8501 and 8107. According to the brief summary of these conditions holder of subclass 457 visa cannot work in Australia with respect to any other job other than what has been offered by the approved. As soon as the visa gets over the holder of the subclass 457 visa has to depart from Australia unless he is holding another substantial visa which allows further stay. In addition the holder of the 457 subclass visa has to start working for the employer within 60 days of their arrival in Australia. The visa applicant is allowed to travel in and out of Australia according to his wishes as long as the visa is valid. The visa holder is further allowed to bring their families to Australia for the purpose of education[5]. Yours faithfully Although there are various duties which are imposed on the migration agent by law, there is a specific duty which the visa applicants must abide by and which is to make sure that the information provided by them to the agent is accurate and does not involve any kind of misrepresentation.Crock (2011) states that a mandatory obligation has been imposed on visa applicants that they ensure the information which has been provided by them to the migration agent has been done with the observance of complete honesty[6]. When the visa applicants fill up a visa application forms they must not indulge in providing any kind of incorrect or false information to the department of immigration and border protection as provided by section 101 of the MA. The visa application of a person may be cancelled by the department if it is discovered that any incorrect or false information has been provided by the applicant according to Section 109 of the MA Further if the visa application of a visa applicant is cancelled in accordance to Section 109 there are only a very few types of visa which can be applied by such applicant as provided by section 48 of the MA Even if the applicant argues that he or she had no involvement in providing false information to the department and providing information was totally delegated to the migration agent they cannot avoid the liability under section 109. The matter was discussed in the famous case of Trivedi v Minister for Immigration and Border Protection where it was decided by the court that even though the plaintiff did not know that the information provided by him is incorrect, he is liable to get his visa cancelled[7]. The code of conduct for migration agents provides that it is the duty to act in the best interest of the client however while performing their duties towards a client under no circumstances the agents are allowed to Breach the provisions of any law existing in Australia. Further, as provided by regulation 2.9 of the code of conduct the migration agent under no circumstances may provide his support or encourage a visa application by the applicant which he believes or has reasons to believe to be incorrect or misleading the department directly or indirectly. In the particular circumstances where Jeffrey has been informed by Josephine that the salary provided to her is not similar to those which have been mentioned in the submission made by the company to the department. Wages to be provided to the Employees is an important criteria for determining the visa application. Thus, if the department finds out, which is most probable, that incorrect information has been provided to them the visa application of Josephine would be cancelled. Under the circumstances it is the duty of Jeffrey to notify the consequences of such action to the company and to ensure that correct an appropriate information is provided to the department in relation to the visa application. References Austlii (2017) https://www.austlii.edu.au/au/legis/cth/consol_reg/mar1998287/sch2.html. Crock, Mary, and L. A. Berg.Immigration, refugees and forced migration: law, policy and practice in Australia. Federation Press, 2011. Hollifield, James, Philip Martin, and PiaOrrenius.Controlling immigration: A global perspective. Stanford University Press, 2014. Migration Act 1958 Migration Regulations 1998 Temporary Work (Skilled) Visa (Subclass 457)(2017) Border.gov.auhttps://www.border.gov.au/Trav/Visa-1/457-. Trivedi v minister for immigration and border protection 2014 FCAFC 42 (4 April 2014 [1]Austlii (2017) https://www.austlii.edu.au/au/legis/cth/consol_reg/mar1998287/sch2.html. [2]Migration Regulations 1998 [3]Migration Act 1958 [4]Hollifield, James, Philip Martin, and PiaOrrenius.Controlling immigration: A global perspective. Stanford University Press, 2014. [5]Temporary Work (Skilled) Visa (Subclass 457)(2017) Border.gov.auhttps://www.border.gov.au/Trav/Visa-1/457-. [6]Crock, Mary, and L. A. Berg.Immigration, refugees and forced migration: law, policy and practice in Australia. Federation Press, 2011. [7]2014 FCAFC 42 (4 April 2014)

Information systems in Health Care

Many nations are highly concerned about the quality of health offered to their citizens because productivity of a nation directly depends on good health. Different policies and programs have been instituted to put into check the quality of health care by different states as well as the federal government.Advertising We will write a custom report sample on Information systems in Health Care specifically for you for only $16.05 $11/page Learn More With computer technology having its effects, every sector of the economy is computerizing its systems. Most processes in various departments are executed entirely with the help of computers. The health sector has also had much of its activities computerized. Consequently, information systems have become very crucial in the health care sector given that they have the ability of improving the quality of health care that patients receive. It is important to note that information systems in health care play a very cr ucial role. Nevertheless, information systems that are implemented in the health care sector should meet the requirements of the federal state, the local authorities as well as the individual institutional requirements (Beaver, 2003). It should be noted that each stakeholder in the health care sector has different requirements which have to be harmonized for the improvement of services offered to patients. However, harmonizing these needs proves to be daunting task leading to complexities in service delivery. Information systems provide a solution through which requirements of various stakeholders can be met. The health care sector has been faced with very many challenges which have compromised the quality of health care that patients receive. Majorly, there have been concerns about the rising costs of health care in many nations. These have reduced the number of people who could afford even the basic health care services (Smith, 2007). Moreover, cases of medical errors have been on the rise. On the same note, shortages of health care professionals coupled with inconsistent quality have made many people concerned about the future of health care quality. Arguably, addressing these challenges that face the health care sector will improve quality of health care. Information systems come in handy to help in addressing these challenges (Beaver, 2003). Information systems have been able to reduce significantly medical errors as well as the time taken for patients to receive drugs prescribed at Cincinnati Children’s Hospital Medical Center.Advertising Looking for report on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Health information has to be transmitted and shared between the relevant stakeholders for accurate records about a patient’s past medical history. Notably, manual record keeping and getting information from the patient is not very reliable. Information systems are very essential in ensuring ac cessibility of medical information whenever needed while at the same time integrating new technologies into the health care sector (Smith, 2007). In a nutshell, the main aim of information system is to ensure that the patients’ data is accurately collected, safely and securely stored as well as ensuring that the data is accessible when it is required by any authorized persons. Notably, advantages of implementing information systems in the health care sector are many. To begin with, information systems allow not only accurate, but also detailed medical records that can be easily accessible. Moreover, information systems eliminate the difficulties brought about by illegible handwritings. These records are usually comprehensive because they include all the tests as well as diagnoses done on the patient (Johns, 2002). This is an important step towards disease management as well as prevention of medical errors thus leading to high quality health care. Information systems also enab le collection, management and electronic sharing of health information among individuals and health service providers. On the same note, through the use of various services offered by information technology, consumers are able to manage their own health records. Moreover, information systems have led to enhanced health care by providing patients’ information regarding medical history, allergies and treatments (Johns, 2002). Consequently, information systems have enhanced the safety of patients thus enhancing health care quality. Similarly, information technology has improved management process thus increasing efficiency in the health care sector. Moreover, implementation of information systems in the health care sector will lead to a reduction in the cost of health care. Therefore, many citizens will be able to afford high standard healthcare and conveniently pay for their hospital bills making the nation healthier.Advertising We will write a custom report sample on Info rmation systems in Health Care specifically for you for only $16.05 $11/page Learn More Similarly, with good and affordable medical insurance which results from quality health care, more people are bound to be insured. As a result, the number of people who are able to access health care whenever need arises is increased (Smith, 2007). On the same note, information systems will lead to accurate diagnosis of diseases and this will reduce the chances of revisiting health facilities thus further reducing costs of health care. It is important to note that health care information system is more than just computerized software and hardware. It should involve guidelines on how clinical procedures should be carried out. On the same note, the information systems on the health care sector should integrate services of various sections including laboratory, pharmacy, diagnostic imaging and other services that are required. Consequently, information systems used in the he alth care sector can be divided into administrative information system and clinical information system. Administrative information system takes care of the administrative and the financial issues while clinical information system contains health-related information about patients. It should be noted that though information systems are crucial in the health care sector, there are some issues that require attention especially with the changing technology. Given the fact that health care sector is very fragmented, there is need for an integrated system. System integration in the health sector will allow interconnection of complex information usually from different sources (Johns, 2002). This will increase the ability of different practitioners in the medical field to easily access information about their patients thus enhancing quality of health care. On the same note, system integration will lead to better management of patients’ health conditions because they will be able to c ommunicate with the right people. This will not only enhance quality, but also efficiency in health care provision. Similarly, system integration leads to improved communication between various health care providers. Increased interpersonal communication is crucial for high quality health care. Similarly, with increased internet access to many people and advance in mobile technologies, in future it will be able to get medical information without visiting a doctor. Moreover, the advancement in other forms of technology is impacting on information systems of health care and it would be vital to incorporate the technological trends in health care information systems (Johns, 2002).Advertising Looking for report on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Social networks are also changing the way health care information is spread among people which will require health care information systems to include social networks. The wireless technology is also taking root and this will require demonstration of the benefits they have on the general health care sector as a whole. Similarly, wireless technology is highly susceptible to hacking which brings the question of health information confidentiality to the fore (Beaver, 2003). As a result, the future of health care information systems is highly oblique and the sector has to be prepared for any eventuality. The information gained in this course will enable me to know the value of information systems in the health care sector. Moreover, I will be able to use the information gained during this course to evaluate a good information system that can be implemented in any health care facility to enhance quality of health care. Similarly, gaining information about the importance and the role of i nformation system in the health care sector will enable me to be in a position of advocating for implementation of information systems in health care facilities. Doctors, physicians, nurses and other health care providers need to share information despite their geographical distances. People have to move from one place to another and they do not have to visit the same health care providers always. There should be a way through which information systems serving different clientele can be harmonized such that some or all the information from one party can be accessed by other parties. This involves premium, interdepartmental and state-of-the-art interconnection which allows harmonious functioning. Therefore, information sharing is crucial and this can only be achieved by system integration. Consequently, system integration cannot be assumed whenever information technology in health care is discussed. Ultimately, quality health care is a duty of every person. Information dissemination and storage plays a crucial role in enhancing quality of health care. It should be noted, however, that despite the many advantages of information systems, their implementation in various health care facilities has been slow arguably due to the high cost of implementing them. References Beaver, K. (2003). Healthcare Information systems. New York: Auerbach Publishers. Johns, M. L. (2002). Information Management for Health Professional. Stanford: Cengage Learning. Smith, A. L. (2007). Integrated Healthcare information Systems: Physician Based Information Systems. Raleigh: Lulu Publishers. This report on Information systems in Health Care was written and submitted by user Tristin T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Mary Rowlandson essays

Mary Rowlandson essays Cabeza de Vaca was in a quite different situation than Mary Rowlandson; however they shared several similarities while in captivity by the Indians. Cabeza de Vaca was in captivity much earlier than Mary Rowlandson, this has a lot to do with how the Indians accept and act toward the Englishmen. Cabeza de Vaca was there on a mission given to him by Carlos V; where as Mary Rowlandson was there to settle with her family. These two differences explain much about how they react to the captivity and their dedication to survive. Cabeza de Vaca was on a mission to succeed in some way. It could be the way of his failure that he tried for a spiritual success. Although, with Mary Rowlandson she was always thinking of God throughout her entire struggle to stay alive in captivity. From the day the Indians came into her home and captured her and her family she was constantly relying on God for help. It is not my tongue, or pen can express the sorrows of my heart, and bitterness of my spirit , that I had at this departure: but God was with me, in a wonderful manner, carrying me along, and bearing up my spirit, that it did not quite fail. Quotes like this one show just how much she was relying on God to get her through this hell she was in. This was similar to how Cabeza de Vaca and his men were able to survive their captivity. There is one major difference between these two people. Cabeza de Vaca changed his attitude of trying to get back to the homeland to staying and becoming a leader of the New World. Where as Mary Rowlandson was just trying to get back home to her family. I could not imagine going through the suffrage that she went through. Like for instance when she and her child were on the horse with no saddle and they both fall off going down a hill and the Indians just laugh, all this while both of them are on the verge of death. However after the death of her child (that she physically carried ...

History of the Olympic Games Term Paper Example | Topics and Well Written Essays - 1250 words

History of the Olympic Games - Term Paper Example Zeus, an Olympic god, was said to be the father of humanity. Zeus is said to have fought a god known as Cronus in a struggle for the throne with other gods. The demigod, Heracles, staged games in Olympia in honor of Zeus. The games aimed at encouraging good relations among the cities of Greece and showing the physical qualities accomplished by the youth in Greece. The ultimate importance of the games was religion. During the first recorded Olympic Games, a nude runner, by the name Coroebus, won the sole event at the competition. He was a cook from Elis, a town in Greece. He competed in 210 yards or approximately 192 meters and became the first Olympics champion in the history. The ancient Olympic Game events continued to occur every four years for the next 1200 years. In 393, CE, Theodosius I, the Roman emperor, decided to abolish games, claiming they had pagan influences. Emperor Theodosius was a staunch Christian. About 1600 years later, Pierre Coubertin, a young French aristocrat, began to revive the games. Coubertin was born on January 1st, 1863. Coubertin was only seven when Germans overran the French. The period was known as the Franco-Prussian war of 1870. This young French aristocrat witnessed the defeat of French military and he attributed it to a lack of vigor. According to Coubertin, sports were among the motivating factors needed to have France regain its place. He concluded that Americans, Germans and the British did not have any superior education compared to the French. His proposal was not met with much enthusiasm. His persistence to get France interested in sports continued. He planned and founded a sports organization in 1890. The union named USFSA was launched, and two years later he pitched the idea to have the Olympic Games revived (IOC 10). The games mainly featured athletics. Later, chariot racing and combat were introduced as Olympic events. All conflicts occurring during the games were postponed until the events were completed. To many, the origin of the Olympics games is shrouded in mystery. Another myth suggested that the first games occurred in 775 BCE after some inscriptions were found in the city of Olympia. The ancient Olympic Games featured boxing, javelin, running and equestrian events. The myth concurs that Olympic Games had a fundamental religious importance. Another similarity with the earlier myth is that ritual sacrifices were offered in honor of Zeus which was a famous statue. The idol was a divine hero and an alleged god of Olympia. According to the Greek traditions, a four-year period was known as an Olympiad, which was a unit of time. This is said to be the source of Olympics (â€Å"Olympic Movement† 4). The Olympic Games became part of a cycle called Pan-Hellenic games. They included Isthmian, Pythain, and Nemean games. In the 5th and 6th centuries, the Olympics reached what was known as zenith. With the rise of the Roman Empire, the Olympic Games declined in terms of their importance. The Roman Empire gained power and influence over Greece. Emperor Theophilus II ordered the destruction of all Greek templates in 426 CE. This caused the Olympic Games to be officially ended. According to Coubertin, the revival of Olympics was necessary to bring peace and create friendship among nations. He planned and organized a meeting of seventy-nine delegates representing nine countries in just two years. The meeting was held in an auditorium decorated with neoclassical murals. In the

Financial Decision Making Essay Example | Topics and Well Written Essays - 1500 words - 1

Financial Decision Making - Essay Example From this, financial ratios could be compared with competitors and be able to understand its strength and weaknesses. Using the financial statements of Abel Athletics, the interpretations of ratios are arrived at and described after each table. 3. Net profit margin. NPM measures how much out in every dollar of sales in a company is kept for earnings. A higher profit margin shows the company is profitable and is in better control of its costs as compared to its competitors.(Answers.com) Again here, Abel keeps 26.4% of its sales for earnings, again higher ratio than the industry. 4. Gross profit margin. The table shows that after deducting the goods sold, Abel has enough funds to support other expenses, such as 58.2% is left for operating costs and profit. Abel also has higher GPM than the industry index. * In terms of profitability based on ROA, ROE, NPM and GPM, Abel Athletics show better performance than the industry index. It is a good indication of growing company for the first year of operation. 1. Quick ratio: This is a measure to find out how Abel will be able to pay its maturing obligations without necessarily selling inventory and a higher ratio is considered better. If this ratio declines over time, or it falls below the benchmark index of the industry, this means the company may be investing too much capital on inventory, or it has taken up too much short term debt. (Investorwords) Abel shows a low quick ratio which is below 1, but still way above benchmark index. 2. Current ratio. This is also similar to quick ratio which consider current assets divided by current liabilities. A ratio of above 1 shows strength, and in this case Abel has more assets to cover obligations and is more liquid than the industry. 3. Net working capital ratio is a measure to find out if company is being able to pay off its short term liabilities. Abel shows a positive working capital which is much higher than the industry bench

Organizational Behavior Profiles Research Paper

Organizational Behavior Profiles - Research Paper Example All of this showed his love for computers. Later when he was enrolled at Harvard, he continued bunking classes for his love of computer. There he met, Steve Balmer, who was to be his future business partner and co-found of the famous â€Å"Microsoft Corporation†. After incorporating Microsoft, Bill never returned to Harvard to complete his education. This is another example that showed that Bill Gates was a rebel against the going norms and showed that personal interest is dearer to Bill Gates than anything. Bill’s refusal to rejoin his college would have implied that he wouldn’t have been able to give much time to his organization, but since Bill was a baby boomer, he wanted to work himself and grow his brainchild â€Å"Microsoft Corporation† into a giant. Although if he had completed his education, the society would have benefited as education is a Merit good, but instead all he cared about was himself, and he was willing to deprive the society of a merit good, in order to devote time to himself and to benefit himself rather than the society. Bill’s behavior back at Microsoft Corporation wasn’t too pleasing at all. As a tender organization, back in the days, it needed charismatic leadership to grow and to become successful. Microsoft had a leader in Bill Gates. His success showed that in fact they had the best leader there is, and in time Bill Gates was to become the richest man in the world. Back in the Microsoft Corporation, Bill was an aggressive leader. He and Steve Balmer abhorred laziness and faulty work. It is also heard that Steve and Bill used to shout at their co-worker, if they think that their work was faulty or was just average. They aspired to be the best, and they believed that average work will not take them anywhere. They needed their employees to present them something that is better than competition, or otherwise, Bill and Steve would

Impact of Slavery on Industrial and Consumer Society

Impact of Slavery on Industrial and Consumer Society What part did slavery play in the emergence of an industrial and a consumer society in Britain in the period 1700-1820? Slavery did play a part in the emergence of an industrial and consumer society in Britain during the period 1700-1820. Slavery did play a part in the emergence of an industrial and an consumer society, but not significantly. Firstly, Slavery enabled large quantities of commodities to be produced and imported to Britain, which led to the consumer society. A consumer society is defined as (Dictionary, 2017)a society in which the buying and selling of goods and services is the most important economic activity. The consumer society in Britain was on the up during the period 1700-1820, with valuable commodities such as tea and sugar appearing in most homes in Britain. But slaverys part in the emergence of an industrial society was that it was that the profits contributed to the industrial revolution. The industrial revolution was an economic advance for the country. It was the transition to a new and different process where the sugar industry wasnt dominant. Industries such as textiles an d Iron were more important to the industrial society. Slaverys profits are believed to have funded the industrial revolution. The idea that slavery played a part in the emergence of an industrial and consumer society will be explored further using various sources and examples such as text from Inikori, Blackburn, Eltis and evidence from Sugar Dynasty a DVD source. Firstly, slavery played a key part in the emergence of an industrial and consumer society because the slave trade produced valuable commodities for Britain, the main example of this is Caribbean sugar. This argument is supported by Joseph Inikori, a Nigerian scholar who studies Atlantic history in America. Inikori states that (Inikori, 2002, p.481) enslaved Africans and their descendants were the only specialised producers of commodities in the Americas for Atlantic commerce. This would mean that slaves were part of the emergence of a consumer society because they were the only way of producing certain commodities such as sugar which was exclusively made abroad as. Evidence from the DVD source Sugar Dynasty also argues that the part slavery played in the emergence of a consumer society in Britain. The narrator of the DVD explains how sugar was imported back to Britain where even labourers families could buy sugar for their tea. This doesnt mean it was cheap to buy. Frederick Eden exp lains how much was spent on these comodities in his book The State and the Poor Vol 3, and more was spent on tea and sugar than on rent. Sugar is recorded in this text as costing 9d per pound. This will link later to how profits of slavery played a part in the emergence of an industrial and consumer society, as evidence of how much Caribbean sugar was being sold for and how the profits from it could have funded industrial change. Although it was a valuable commodity it wasnt cheap. Others have argued that slaverys part in the emergence of an industrial and consumer society has been exaggerated. David Eltis is one historian who has argued this. Eltis argues that the slave trade only formed a tiny share of Britains Atlantic trade. Eltis uses quantitative data to support this. He states (Eltis, 2001)The slave trade thus accounted for less than 3 percent of British shipping tonnage. this data from Eltis shows how little a part slavery played in the emergence of an industrial and consume r society in Britain. Also, Eltis makes a good argument that if slavery and industrial growth were linked and if it did at all contribute significantly to industrialization then Eltis says that the first industrial economy should have been Portugal. As Portugal (Eltis, 2001) managed to carry 40 percent more slaves across the Atlantic than did the British. Therefore, he argues slavery did not play a part in the emergence of a consumer society in Britain. Instead, Eltis argues that the emergence of an industrial and consumer society was down to other industries. The sugar industry which was produced by the slave trade was not a large enough industry and therefore couldnt have funded industrial change in Britain. Eltis shows this again with the use of quantitative data (Eltis, 2001)Table 10.1 in Eltis Europe and the Atlantic Slave System shows the values adding in millions and the total labour forces of different industries in 1805. Iron, Woollen textiles, sheep farming and coal all ha d a higher value added than Caribbean sugar. Iron for example has a value of output at 16.2 million compared with Caribbean sugar at 5.47 added. Eltis uses a lot of quantitative date in this work. The advantage of this is that it is more reliable and therefore leads Eltis to state that Caribbean sugar was not the largest contributing industry to Britain, as it provided relatively small inputs to other industries. The important point here that Eltis makes is that (Eltis, 2001)Sugar was just one of hundreds of industries in an economy that was already complex this explains to us that it would be difficult to pinpoint what part slavery played when the economy was already complex. Although he does not deny that Slavery played a part in the emergence of an industrial and a consumer society, that part was to supply the country with commodities from a small industry. And contribute to the industrial and consumer society, but in a very minor way. Therefore, slavery did play a part in the em ergence of an industrial and consumer society as the slave trade provided the country with valuable commodities. Furthermore, the part that slavery played in the emergence of an industrial and an consumer society is that it produced the profits which funded the industrial revolution. They boosted the economy of Britain. Eric Williams argued this with his thesis Williams thesis. He claimed in Capitalism and Slavery (Williams, (1961 [1944]))that the profits of slavery were such as to fertilize every branch of national production and set British capitalism off to a flying start. Williams believed this was down to the triangular trade. The triangular trade was the route taken by Europeans to transport goods to Africa and exchanged for slaves, that were then taken to the Americas. Therefore, slaverys part in the emergence of an industrial society was that the profits funded industrial capitalism. However, Williams book is criticised by Blackburn for having (Blackburn, 1997)attempted no quantitative demonstration of its thesis which would have helped greatly with his argument. As discussed above, qua ntitative is important as it is supportive with numbers and figures. There are several tables in Blackburns primitive Accumulation and British Industrialization that attempt to pin point a figure of profit made from the slave trade. But despite this there is no table that states how much profit was directly invested into the industrial revolution. Referring the DVD Sugar Dynasty it gives us an idea of where profits could have been going. The DVD shows us that the planters indulged in rich and expensive food and drink. The narrator of the programme then goes on to say how the excess consumed by planters discussed visitors to Jamaica. This can be interpreted to mean that they were consuming ridiculously expensive food. We can refer to Blackburns writing to build further on this, (Blackburn, 1997) Since a large number of plantation owners were absentees, they were inclined to remit profits to Britain with some adjustment according to their estimate of commercial prospects this builds o n the idea that some profits could have been retained by plantation owners to fund their lavish lifestyles. So, slavery did play a part, but more importantly it was the profits which played a part in the emergence of an industrial and consumer society. But it is unknown how much profits were invested, it would be difficult to determine how much was invested and to what impact it had. In conclusion, Slaverys part in the emergence of an industrial and consumer society in Britain in the period 1700-1820 was that it provided valuable commodities which was important to the consumer society in Britain at the time. As these commodities were in most households but was also very expensive. Also, Slaverys profits were believed to have played a part in the emergence of an industrial society in Britain as they contributed to the investment of Britain. However, we went on to find out that the slave trade made up for only a minority of the investment into the industrial revolution. Overall slavery played only a few parts in the emergence of an industrial and consumer society in Britain. References Blackburn, R. (1997). The Making of New World Slavery: from the Baroque to the Modern, 1492-1800. Dictionary, O. (2017). Consumer Society. Retrieved from Oxford Dictionaries: https://en.oxforddictionaries.com/definition/consumer_society Eltis, D. (2001). The Volume and structure of the transatlantic slave trade: a reassessment (Vol. 58). William and MAry Quarterly. Waites, B. . (2007). Block 4: Slavery and freedom. Milton Keynes: The Open University. Williams, E. ((1961 [1944])). Capitalism and Slavery.

The Clinic :: essays research papers

The Clinic The Clinic is one of a series of Alex Delaware novels written by Jonathan Kellerman. Alex Delaware is a psychology doctor who is often employed by the Los Angeles Police Department (LAPD) to provide psychological profiles of both victims and killers. The book is 465 pages long. In this novel Dr. Delaware has been asked to provide a psychological profile of the victim of a particularly gruesome murder. The victim is Professor Hope Devane, who was found murdered under a large elm tree in front of her home. She was stabbed three times; once in the heart; once in the groin; and once in the back. The only clue was a bicycle track left at the scene. The murder had occurred three months ago and the case had been turned over to a different detective, Milo Sturgis, due to the lack of progress in solving the case. Milo Sturgis is a personal friend of Dr. Alex Delaware and requested his assistance. Very little was known about Professor Hope Devane and Detective Sturgis asked Dr. Delaware to compile a psychological profile of her. Professor Devane had written a male-bashing book entitled â€Å"Wolves and Sheep.† The book had created quite a controversy and Professor Devane had appeared on numerous talk shows. Dr. Delaware discovered that Professor Devane had set up a committee at the university where she was employed. This committee was established to assist students who claimed to have been sexually harassed by other students. There were only three cases handled by the committee before the head of the university dissolved it. Detective Sturgis and Dr. Delaware decide that it would be a good idea for Dr. Delaware to locate and interview both the members of the committee and the individuals involved in the three cases. There were only three members of the committee. The members were Professor Hope Devane, another professor at the university, and a student named Casey Locking. The professor who served on the committee told Dr. Delaware that she only sat in on two of the cases and then dropped out because she felt the committee was too radical. She also said that Professor Devane exhibited signs of someone who might have been abused herself. Dr. Delaware interviewed the students involved in the three cases, with the exception of one young woman who seemed terrified. This girl claimed to have been raped by a fellow student who was a drama major. The Clinic :: essays research papers The Clinic The Clinic is one of a series of Alex Delaware novels written by Jonathan Kellerman. Alex Delaware is a psychology doctor who is often employed by the Los Angeles Police Department (LAPD) to provide psychological profiles of both victims and killers. The book is 465 pages long. In this novel Dr. Delaware has been asked to provide a psychological profile of the victim of a particularly gruesome murder. The victim is Professor Hope Devane, who was found murdered under a large elm tree in front of her home. She was stabbed three times; once in the heart; once in the groin; and once in the back. The only clue was a bicycle track left at the scene. The murder had occurred three months ago and the case had been turned over to a different detective, Milo Sturgis, due to the lack of progress in solving the case. Milo Sturgis is a personal friend of Dr. Alex Delaware and requested his assistance. Very little was known about Professor Hope Devane and Detective Sturgis asked Dr. Delaware to compile a psychological profile of her. Professor Devane had written a male-bashing book entitled â€Å"Wolves and Sheep.† The book had created quite a controversy and Professor Devane had appeared on numerous talk shows. Dr. Delaware discovered that Professor Devane had set up a committee at the university where she was employed. This committee was established to assist students who claimed to have been sexually harassed by other students. There were only three cases handled by the committee before the head of the university dissolved it. Detective Sturgis and Dr. Delaware decide that it would be a good idea for Dr. Delaware to locate and interview both the members of the committee and the individuals involved in the three cases. There were only three members of the committee. The members were Professor Hope Devane, another professor at the university, and a student named Casey Locking. The professor who served on the committee told Dr. Delaware that she only sat in on two of the cases and then dropped out because she felt the committee was too radical. She also said that Professor Devane exhibited signs of someone who might have been abused herself. Dr. Delaware interviewed the students involved in the three cases, with the exception of one young woman who seemed terrified. This girl claimed to have been raped by a fellow student who was a drama major.

Response to William Blake’s Songs of Innocence and Experience

INNOCENCE v EXPERIENCE 109 UWA 2012 William Blake’s Songs of Innocence and of Experience was combined in 1794. Having compiled Songs of Innocence in 1789, Blake intended that he was writing happy rhymes that all children may enjoy (Norton Anthology pg 118 footnote 1). Not all the poems reflect a happy stance, many incorporate injustice, evil and suffering. Blake represents these aspects of the world through the eyes of ‘innocence’. In contrary Blake’s Songs of Experience were written as ugly and terrifying versions of the same world.These poems were used to reflect a ghastly representation of the world as one of poverty, disease and war. The Songs of Innocence were penned around the end of the American Revolution and the start of the French Revolution, although Blake would have worked on them for years prior. The Songs of Experience were etched during the middle and toward the end of the revolution and reflect how the poet’s view of the world had bee n affected and changed by the horrific events. Blake’s work is a compilation of a number of ‘songs’.Although each can stand as an independent poem many from Songs of Innocence have a pair in Songs of Experience such as â€Å"Infant Joy† – â€Å"Infant Sorrow†, â€Å"The Lamb† – â€Å"The Tyger† and â€Å"The Ecchoing Green† – â€Å"The Earth’s Answer. † Taking â€Å"Infant Joy,† from Songs of Innocence, it is told from the perspective of a baby â€Å"but two days old. † The baby is perceived as happy and joyous through lines such as â€Å"joy is my name/Sweet joy befall thee! † and plays on the common ideology that infants are happy and loveable.Yet, its counterpart â€Å"Infant Sorrow,† from Songs of Experience, still told from the perspective of the new born, presents the harsh reality of child birth: â€Å"My mother groand! My father wept. /Into the dangerous wor ld I leapt. † The organisation of the work in this way presents two contrasting views of the world from the same perspective. I believe that the main problem that motivates Blake appears to be the comparison between childhood innocence and what we really experience in the world. The modern idea of wearing ‘rose tinted glasses’ springs to mind, in the sense that as a child we view the world as this magnificent, beautiful nd happy place but as we grow and learn more about ourselves and the world our experiences begin to taint that ‘innocent’ view and the world becomes ugly, harsh and cruel. The primary focus of Blake’s work is to create contrast between the fanciful, innocent view of the unjust, evil and suffering world and the harsh reality that suffering, war, poverty and disease really bring. These songs would have been read to children and it can be presumed that it was Blake’s attempt to teach them something about the world in which t hey were living through engaging their imaginations with his use of poetry.

An appropriate terminal behavior Essays

An appropriate terminal behavior Essays An appropriate terminal behavior Paper An appropriate terminal behavior Paper You are giving tennis lessons to a beginning tennis player. Describe how you would teach the proper tennis swing through shaping.  Specify:  a. An appropriate terminal behavior  b. A reinforcer you might use  c. The specific steps you would take during shaping  d. When you would use continuous reinforcement  e. When you would use intermittent reinforcement  A.  An appropriate terminal behavior would be to tell the student that he or she must make contact with the ball, hit it over the net and into the other side of the tennis court. A reinforcer I might use would be to praise the student if he or she succeeded, or to offer to buy the student lunch or ice cream if he or she succeeded a certain amount of times. During shaping, I would first reinforce any attempt the student made that came relatively close to the goal of hitting the ball. Secondly, I would reinforce a response that more closely approximates the terminal behavior-such as hitting the ball over the net. Thirdly, I would reinforce a response that resembles the terminal behavior even more closely-for example, if the student hit the ball over the net and came close to hitting it in. I would continue to reinforce closer and closer approximations to the terminal behavior until I was finally reinforcing only the terminal behavior of hitting the ball over the net and in. I would use continuous reinforcement at first, when the student needed positive thinking the most, in order to help he or she improve more quickly. I would reinforce the student for simply trying. However, after he or she gets the hang of hitting the ball over the net and in, I would only intermittently reinforce him or her when he or she performed this terminal behavior, and not reinforce him or her every time he or she tried to hit the ball. Above and beyond, it is important for students not just to use models in their science teaching but also gain knowledge about the nature and purpose of scientific models (Grosslight et al, 1991, Van Driel and Verloop, 1999). Moreover, learning to model should be a social procedure that involves discussion and negotiation of meaning, because this provides the best opportunity for each student to construct the desired knowledge (Harrison and Treagust, 1998). However, as a research suggests (Grosslight et al., 1991), students should have more experience in using models as tools for learning and experience with discussions underlying the role of models in scientific concepts. Wilensky and Reisman (2006) highlight the need for further experience with models in science education by saying that all students seek to understand science and the world around them. Besides, when students manage to accomplish modeling skills they can use them in novel situations in the domain of instruction (White, 1993, White and Frederiksen, 1990). The use of models in science education requires great effort and there are difficulties that not only students but also teachers need to overcome, in order to achieve meaningful and efficient use of modeling. Teaching students about models and modeling has proven a quite challenging and difficult task (Schwartz White, 2005). However, research showed that neither students nor their teachers possess efficient knowledge about the nature and purpose of scientific models (Van Driel Verloop, 1999). Consequently, some students fail to understand the purpose of engaging with the modeling process (Barrowy Roberts, 1999) and they also might not realize the nature of models or modeling, even if they are engaged in creating and revising models (Carey and Smith, 1993; Grosslight et al., 1991). On the other hand research has shown (Louca Constantinou, 2002) that learning about models and modeling can be accomplished in early middle school ages by guiding students through a process of developing and refining models about natural phenomena. Therefore teachers role in teaching science through an efficient and successful modeling approach is important. Teachers should develop their knowledge in teaching scientific concepts and achieve self-efficacy in teaching and as Bandura (1981) argues self-efficacy can be enhanced through modeling. Similarly, Enochs et al. (1995) support that in order for elementary teachers to achieve self-confidence, well planned and modeled based lessons are required. Also, when students are building models and using their own analogies, instead of those of teachers, will be more benefited (Harrison and Treagust, 1998) and this is due to the fact that students analogies are more familiar and easier to understand (Zook, 1991). On the other hand, students find it difficult to select appropriate analogies, so they expect from the teacher to give an analogy or a model, even if they have difficulties in mapping it (Harrison and Treagust, 1998). Moreover, some difficulties that students find when trying to construct meaning in science are due to the fact that they dont have efficient ability and knowledge in developing conceptual models of physical phenomena (Golin, 1997). Consequently, teachers should use analogies and models in their teaching through an approach that involves focus, action and reflection (Treagust et al., 1998). Also, considering the importance of hand-on lessons, primary teachers should continuously improve their teaching methods especially in the area of hands-on activity planning (Dickinson et al, 1997). Modeling teaching practices can be an appropriate and useful tool, since they promote teaching though practical demonstrations (Hudson, No date). Though, some times models that are used in physics only demonstrate the end product of physics to students (Steinberg, 2000), something that can limit students critical thinking and take from them the opportunity to observe and find out new phenomena by themselves.

Ethnics of Abortion essays

Ethnics of Abortion essays The Ethics Of Abortion Abortion is a very controversial subject that has been continually argued over for the past few years and probably many years to come. The main controversy is should abortion be legalized? First before we get into the many sides of abortion we must first define abortion. Abortion is the destruction of the fetus or unborn child while the child is still in the mothers womb. This can be done by almost anyone from the mother herself to back alley abortions and even to abortions by clinics set up especially for this purpose. There are two sides to this abortion topic the PRO-LIFE which is those who are against abortion altogether and the PRO- CHOICE or those who believe it is the womans right to choose if she wants to have an abortion. These two groups offer different solutions to problem. The pro-life solution is to have the child and basically live with it. They believe abortion is not an answer. The pro-choice solution is abortion because of reasons they feel ar e appropriate. Although abortion is morally and ethically wrong should it be legal for victims of rape or incest who have no other alternative? There is no real answer to this controversy, there are two sides to it though which have been arguing for many years over the subject. The first is the pro-life group. This group does not believe in the abortion factor. To understand where the pro-life stands we must first understand its beliefs and reasons for its beliefs. Then we can discuss what their solution to the abortion topic is. Pro-life believes that rape and incest are very emotional topics. "They often elicit throughout the population feelings of revulsion; people draw back from the issue of rape and incest. People don't know how to handle a person who is in that much pain. There is no quick fix. That is why it is difficult for even pro-life people to come to grips with the argument over abortion in cases of rape and incest." Some of those who are pro...

Economic Development of Japan after World War II Essay

Economic Development of Japan after World War II - Essay Example This essay presents a comprehensive historical analysis of the reasons behind the Japanese post-war economic miracle. Japan was among the few countries that suffered the brunt of the Second World War. The atomic bombs that hit Japan’s cities of Hiroshima and Nagasaki did not just leave rubbles but also typified the effect of the war in the country. Nevertheless, after the war, Japan experienced a rapid economic boom. Soon after the war, the Japanese government implemented effective foreign relation policies, which enhanced the country’s interaction with various countries. Key among the countries was the United States. The expenses of the war threatened to cripple the economy of Japan. The post war inflation coupled with its inherent unemployment threatened the stability of the country. However, the United States formed friendly ties with the country by setting base in the country with the view to maintaining the spreading influence of the Soviet Union. The US provided the country with colossal amounts of money to help it restock and reinforce its military thus protect its borders from the Korean aggression. The money revamped economic activity in the country as the country made large-scale purchase of military equipment from both local and foreign companies. Such government spending enhanced the liquidity of the economy thus cushioning the country from the post war inflation. The US facilitated the inclusion of Japan into the GATT though as a temporary member, which enhanced its relationship with other western countries.

Marketing Essay Example | Topics and Well Written Essays - 3000 words - 18

Marketing - Essay Example strategies need to be formulated or optimally oriented as part of marketing orientation, so that organisation can reach maximum customers, entice them and importantly build long-term relationship, thereby retaining them. As the above mentioned country specific aspects need to be mainly analyzed in relation with the product that is going to be launched, the product’s profile should ‘fit’ with the consumer of that particular market. Although, it applies to all product range, it is of utmost importance to luxury brands including luxury handbags. A luxury brand is a lifestyle concept that is mainly designed for an exclusive consumer base, even while enticing a wider consumer base. Vickers and Renand (2003) observe that luxury goods are adapted versions of base products which are manufactured according to consumer needs and tastes, and there are three dimensions to these products, and it applies to luxury handbags as well. The three levels of luxury products are, first, the inaccessible luxury products, which are only or mainly for the elite or affluent, as the other classes will find it difficult to buy it. Then, comes the intermediate luxury products, which for the professionals who are financially equipped to buy those products and thereby fulfil their desire to attain the status of the affluent. Finally, there are accessible luxury products for the middle class, which will be set in a feasible price range. Prospective customers in each of these levels have to be enticed through level-specific marketing strategies. So, on the whole it is necessary to grasp the consumer behaviour regarding particular products, along with other environmental forces. So, from the above understanding, it is clear that, to launch the new range of luxury handbags in UK, the macro and the micro environment as well as the consumer behaviour in the UK market has to be analyzed, based on which consumer and market oriented relationship marketing strategies can be formulated. The

Ethics - Should Heinz steal Essay Example | Topics and Well Written Essays - 500 words

Ethics - Should Heinz steal - Essay Example f the utilitarian theory of ethics, it is important to first look at the main moral principle that guide decision making in the utilitarian theory of ethics. According to the utilitarian theory of ethics, the guiding principle in making moral judgements and moral decisions is to always choose the action that maximizes the happiness for the majority of people who will be affected by the moral decision; in other words, the utilitarian theory of ethics hold that in making moral decisions, we should always choose the action that will result in the highest good for the majority of people (Singer, 14). This means that, in judging the morality of Heinz’s action in light of the utilitarian theory of ethics, we should ask ourselves whether or not Heinz’s action will result in the highest good for the majority of people. A critical analysis of Heinz’s action in this case study shows that Heinz’s action will inevitably result in the highest good for the majority of people. This is because the healing of Heinz’s wife will make Heinz’s family members and friends happier, than would the $2000 that the druggist would earn from the drug that Heinz store from him, make the druggist family members and friends happy. Given that there was no other available drug that could heal Heinz’s wife from the lethal cancer, and also, given the fact that Heinz had exhausted all the available means to raise the $2000 required for the radium drug, Heinz’s action of breaking into the druggist’s store and stealing the drug so as to save his wife is morally justifiable on the utilitarian ground. Heinz’s action of stealing the drug from the druggist is also morally justifiable under the Kantian Deontology. According to Kantian categorical imperative, which is the Kantian moral principle guiding moral decisions, in making moral decisions, we should always choose the moral action that we should at the same time wish to be made into a universal law (Kant, 18). In other words,

In the explanation made by Aaker Essay Example for Free

In the explanation made by Aaker Essay Accordingly, there are various management approaches that the company may use to have a strong and effective brand image. In order to build a strong brand and effective image, the management who are tasked to build brand image should think of two things in planning a strategy. Such things are first is to sell the service of the company as a short-term goal and second is to build a strong brand image in the long run. In time of the process of promoting the brand name, the industry should apply integrated marketing communications to ensure the efficient introduction of the quality of service that the organization stands for (Clowe Baack, 2007). The strong and effective characteristic of the brand is also linked with the performance of the company. In this regard, to ensure the effectiveness of their brand image, the industry must be able to integrate all the available resources as well as recognize essential opportunities include combining a strong image with an external opportunity to establish competitive position and advantage of the brand. A comprehensive analysis of the characteristic of a strong brand image of the company should be integrated to solidify the connection of the brand with the target market. A strong and effective brand image has also the ability to consider various consumer behaviors to be able to introduce a consistent message with the target market (Engel, Blackwell Miniard, 1995). Another characteristic of the strong and effective brand image is its ability to effectively communicate with the target audience which starts on the organisation per se. The strength of the brand image can be determined through the values and principles of the industry as well as the extent that the company established its position. A strong and competitive brand image in the company has various components which can be considered as tangible and intangible aspects. The tangible characteristics of a strong brand include the quality of the products or services identified with the brands, the different subcategories of the brand names in terms of the needs and demands of the clients, the brand accessibility; the marketing communications approach used by the company, company name and logo which represents the image of the brand and the staffs of the company whore are considered as the forerunners of the strong brand image (Asher, 1997). On one hand, the intangible characteristics of the brand image includes the operational as well as the human resource policies of the company; the culture of the company which determines the beliefs as well as the practices of the industry personnel, the internal and external environment as well as the location of the organisation which include the accepted personal and business practices of the specific country where the brands are operated. A strong and effective brand image also plays a crucial role in the perspective of consumer. A strong and effective brand image provides an assurance to the target market that the decision to purchase the product or service of a specific company in unfamiliar settings is worth it. A strong and effective brand image also has the capability of assuring the clients of the quality of the products and service when the clients have no previous experience of the company. The brand image perceived of the company also lessens the time spent looking for other alternative and substitute brands that could meet and the needs and of customer. A strong and effective brand is also perceived to determine the nature and extent of connection that the clients develops with the company based on the perceived openness of such company. Furthermore, a strong and effective brand image can also be attributed with the point of view of the company. It has the ability to ushers the acceptability of change and developments within the industry including the introduction of new products and services as well as setting up of new brand categories under the initial brands. Moreover, a strong and effective brand has the ability to determine the appropriate price of the product or services offered. It can be said that a strong and effective brand is the one which consistently meets the needs of target market results to the return of target market and positive endorsements through word-of-mouth. A strong and effective brand not only attracts target market but also qualified staffs willing to work to maintain the strengths and effectiveness of the brand and lastly, strong and effective brand attracts favorable reviews from industry experts (Laforet Saunders, 1999).

Keventer Agro Market Analysis

Keventer Agro Market Analysis ABSTRACT Most producers do not sell their goods directly to final users. They design a multi-channel system to reach them. The design of marketing channel, that acts, as a strong interface, can provide competitive advantage to a firm in the industry. By contrast the absence of a good distribution network can also be a major fiasco in todays cutthroat competitive world. Marketing channel decisions are the most critical ones facing the marketing management today. It is complex and the complexity further gets compounded by the fact that the channel system take time to build usually years. Channel partners are not owned by the company in most cases. The sales force plays a crucial role in getting the best out of marketing channel. Integrating the efforts of channel partners and sales efforts within the whole marketing effort becomes crucial towards achieving organizational goals. Food and beverage giant Parle had entered into a franchisee agreement with Keventer Agro, for Keventer Agro to manufac ture, package, distribute and market its well-known brands namely Frooti -a popular mango drink, Appy and Appy Fizz-the in-style apple drinks and Bailley Packaged Drinking Water mostly in the eastern parts of India. The project Study of the distribution channel and market analysis of the products distributed and marketed by Keventer Agro under the license of Parle Agro involves the study of the strategies undertaken by Keventer Agro to distribute and market products of Parle Agro which includes Parles HIPPO Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. Hippo is a player of the snack food industry of India. As per an industry estimate, the branded and organized snack food segment dominated by major players such as Frito Lay, Con Agra, Kelloggs, Marico, Dabur, HLL, ITC, Parle, Haldirams. Thus, the study mainly constituted of studying and analyzing the distribution channel of Hip po and doing a market analysis of the product with respect to pricing, competition, brand awareness and consumer behavior of Hippo its present market position in relation to the well known established brands through retailer and consumer survey. Questionnaire, Schedule and interview and observation methods have been used in conduction of surveys. After completion of analysis of data collected through various methods regarding the sales and distribution and market position and other strategies proper conclusions can be drawn about the awareness and market strength and potential of Parles Hippo. These conclusion and deductions will help Keventer Agro to make any possible changes that would be feasible for the sustenance of the brands and any measure that will increase the market penetration of the brands Introduction The Project Study of the distribution channel and market analysis of the of the products distributed and marketed by Keventer Agro under the license of Parle Agro involves the study of the strategies undertaken by Keventer Agro to distribute and market Parle Hippo Keventer Agro: The Company Keventer Agro Limited is a subsidiary of Keventer Group which has been operating years in the Food Processing Industry in India for more than 125 years. Keventer exports Alphonso Mango Pulp, Totapuri Mango Pulp, Guava Pulp, Sweetened Alphonso Mango Pulp, Mango Pickle, Sesame Seed, Cashew Nuts, Peanuts, Cumin Seed, Fennel Seed, Fenugreek, Coriander Seed, Bakery Ingredients, Fruit Jams, Tutti Fruiti, Red Chilies Button Mushrooms etc. to various countries. Keventer Agro Ltd. (KAL) was established in the year 1986. The division exports food products such as Mango Pulp, Guava Pulp, Sesame Seeds, and Bakery Ingredients to various customers across the globe. In no time, it earned the coronet of being the first to i ntroduce aseptic packaging in the beverage category (a high-end packaging procedure that preserved the natural goodness of drinks in hygienic packs). The Group entered into a franchisee agreement with the food and beverage giant -PARLE to manufacture, package, distribute and market its well-known brands namely FROOTI -a popular mango drink, APPY and APPY FIZZ- the in-style apple drinks and BAILEY PACKAGED DRINKING WATER mostly in the eastern parts of India. In late 2010, Parle Agro inked another agreement with Keventer Agro to set up a plant at Barasat. This new unit manufactures Parle Agros snack brand Hippo. Besides manufacturing, Keventer is also responsible for marketing, sales and distribution of Hippo. Parle Agro chose to partner Keventer for their range of food brands which w.ll h.l. them to expand Hippos market share in the eastern part of India. Parle Agro: The Company Parle Agro is a household name in the beverages industry and has leading brands like Frooti, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2007, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands Buttercup Softease and Softease Mithai. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. The snack brand Hippo, was launched in the western region starting with Maharashtra and then it was soon rolled out nationally. Parle Agro commenced operations in 1984. Starting with o nly beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become Indias favourite mango drink. It still has a leading market share. Parle Agro Pvt. Ltd operates under three business vertical Beverages fruit drinks, nectars, 100% Juice, sparkling drinks, Water Packaged Drinking Water and Foods confectionery, snacks Product Industry Overview Product: HIPPO Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. Hippo is a toasted bread snack. Its ingredients include wheat flour, edible vegetable oils, seasoning mix, corn starch, sugar, raising agent, milk solids, salt, emulsifier, yeast extract powder, instant yeast. It contains added natural color and added natural identical flavoring substances; but no added MSG, no GMO and no Trans Fat. It comes in two variant; Hippo Munchies and Hippo Round-Round. The Hippo Munchies comes in 7 flavours (Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Italian Pizza, Indian Chatpata and Arabian Salted) and Hippo Round-Round comes in 5 flavours (Punjab Da Pickle, Gujrati Mango Chatni, Shillong Noodle Masala, Goan Butter and Garlic, Firangi Cheese n Spice). It is available in three sizes which are priced at Rs 5, Rs 10 and Rs 20. Snack Industry: Industry to which Hippo belongs Hi ppo is a player of the snack food industry of India. The Indian snack industry is one of the largest when considered in the global level. With rising standard of living, people are more resorting to snacks items during breakfast, supper or any time; snacks most often take the place of meals. Right from production, using up, export and growth prospects owing to emerging markets, increasing demand, and incorporation of latest technologies, the snack industry in India has witnessed a dramatic change. Ready-to-eat foods, samosas, kachoris, namkeen, chips, are few of the snacks that are most preferred by Indians. Given the rising demand, the snack industry is going to witness further growth in the future. The snacks food industry in India can broadly be categorised into three segments staple (biscuits category), traditional (namkeens) and ready-to-eat packaged snacks (chips / crisps). The snack food market in India is $3 billion; with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year. A growing economy, changing lifestyles, rise in disposable incomes and preference for quality products of U.S. origin will continue to fuel growth of imported U.S. snack food items in India. As per an industry estimate, the branded and organized snack food segment dominated by major players such as Frito Lay, Con Agra, Kelloggs, Marico, Dabur, HLL, ITC, Parle, Haldirams, Nestle, Britannia, Cadbury, Bikano and Balaji is estimated to grow by 15 to 20 percent per year; whereas the growth of un-branded snack food is likely to grow modestly at 8 percent per year in the near future. Frito-Lay India led sweet and savory snacks with a retail val ue share of 46% in 2009. The companys Kurkure, Lehar and Lays Stax offerings have helped it to consolidate its leadership during the year. Haldiram Foods International Ltd and ITC Ltd remained the second and third ranked players respectively. Products like Hippo claim to be made from healthier ingredients than chips/crisps. With Indian consumers becoming more health conscious and more inquisitive about the ingredients in their food, sweet and savory snacks will witness an increase in products which are positioned as better for you and healthier snacks. Objectives of the Project To execute a qualitative study on the trend of packaged snack industry To gauge the acceptance of baked and healthy-snacks To understand competitors strategy in the market To study the sales and distribution structure, pricing (both to the retailer and to the consumer) of Hippo and problems in those respected area. To develop marketing strategies for Hippo To analyze the markets and determine the factors responsible for sale of products and provide recommendations about the scope for improvement. To provide a statement of collective responses of the retailersand determine the scope for improvement in the distribution channel for the products and the problems faced by the retailers. To study the pattern of consumer behavior and their awareness towards HIPPO To find out the problems faced by HIPPO if any and suggest solution to address those problems Project Methodology Primary Research is done through market survey. The research is mainly based on: Questionnaire Method Interview Method Observation Method Secondary Research has also been used as a supporting tool like: Some of the data related to holistic picture of the industry has been gathered from the data available on the internet PROJECT PROFILE The project revolves around Parle Hippo distributed and marketed by Keventer Agro under the license of Parle Agro. The first stage constituted of mainly studying and analyzing the distribution channel of Hippo and doing a market analysis of the product with respect to pricing, competition, brand awareness and consumer behavior of Hippo through retailer and consumer survey As per the objective of the project, two sets of questionnaire were prepared; For the retailer which aimed to assess the availability of Hippo, pricing of Hippo, sales, defect handling and some financial aspect of Hippo viz. Its competitors and the other for the consumers. For the consumer which aimed to gauge awareness of the product and the brand, product acceptance, their choice of product and buying pattern. The second stage constituted of observing the total sales procedure which consists of division of product, division of area, selective loading, selling, collection and submission STAGE ONE: RETAILER SURVEY FOR HIPPO This stage involved daily visits from the stock points to the designated markets. The markets covered includes: Salt Lake, Lake Town, S.K. Deb Road Market, Nagerbazar, Mrinalini Cinema Hall Market, New Market, Ultadanga, Kankurgachi, Bagmari, Beadon Street , Aurobindo Road and Vivekananda Road area, Shyambazar, Rajballavpara Baghbazar. Every shop that kept branded snacks in the respective areas was approached. The initial plan was to conduct the survey through questionnaire method but while performing the survey the method had to be changed to schedule, observation and interview method as it was not convenient for the retailers to fill up the questionnaire Objectives of Survey by observation method Findings to be recorded through observation method included: The visibility of Hippo and of competitors product Mode of stocking/displaying Hippo and competitors products i.e. whether it is on shelve or in the basket or inside almirah The location of the store i.e. whether it is beside main road or inside a lane or on a square Type of store Approximate demography Objectives of Survey by schedule method Findings to be recorded through schedule method included: About Hippo: Whether he keeps Hippo or not, if not the reason, its availability, reorder period, quality of defective product handling, margin offered, supply of banners and danglers. About Competitor: The competition brand kept, approximate margin they offer. About the market as a whole: The most selling brand. Objectives of Survey by interview method The interview methodology aimed to gain the intrinsic details of the market functions such as; if the retailer does not keep Hippo would he like to keep it future, the credit policy, frequency of visit of sales representative, retailers view on Hippos marketing strategy and scope of improvement. STAGE TWO: TOTAL SALES PROCEDURE OBSERVATION Distribution structure of Keventer Agro for Hippo Keventer Agro has 2-level consumer marketing channel. i.e. Manufacturing Unit>Distributor>retailer>Consumer. The product is manufactured in their plant located in Barasat. The products are sold directly to distributors on cash. A sales representative is appointed to the distributor by Keventer, who represents Keventer Agro and works shoulder to shoulder with the distributor. Level 1 Manufacturing unit to distributor The distributor buys the product in cash and the price of the free products which are part of below the line promotional activity are reimbursed on the claim made by the distributor. The transportation charge is borne by the distributor. Division of product and appointment of distributors: The aim of the company is: To ensure not only the highly profitable established products, but also new products with low initial sales reaches the end of supply chain. To ensures that all the SKUs of different products end up in the racks of retailers. Parle Agro has wide and deep product line; it is difficult for a single distributor to manage all the products. Earlier, Hippo was supplied to all the distributors of a specific area but as coordination became difficult, they have changed their policy and now supplies only to one distributor of the specific area. In some distribution area Keventer appoints more than one distributor each having different divisions of product. The division of products includes: Division A Division B Division C (Full information about this division is not known since I never had the chance to work in this divison) 200 ml, 400 ml, 1.2 litre of Frooti 160 ml 500 ml 1.5 litre and 2 litre of Frooti 200 ml of Appy 500 ml, 1 litre, 2 litre of Bailley Packaged Drinking Water 100 ml, 250 ml of Frooti 200 ml of LMN 600 ml of Bailley Soda. 300 ml, 500 ml and 1 litre of Appy Fizz The strategy of division of product along with division of distributor is adopted due to the reason discussed above. Level 2 Distributor to retailer Each distribution area is divided into five different distribution zones. They sell their products to those five zones in five days i.e. Monday to Friday. The sixth day which is Saturday is an extra day in which the sales representative does the miscellaneous work such as: If an order was not delivered on the due date then that product is delivered on Saturday. They conduct an approximate survey to estimate or forecast the forthcoming weekly demand. If a replacement of defective product was not done on the due date then it is also done in Saturday Hippo along with other product that are in the same division are be loaded in the LCV everyday. The flavours and quantities are not fixed. They load it according to the demand estimation of the zone. For example, on a particular day, more SKUs of Goan Butter and Garlic flavour is loaded more than the average quantity; the reason being from the experience, the sales representative found that when certain flavour/flavours are supplied to some particular area/areas, the retailer has lower re-order period i.e. the flavour/flavours sales more in that area depending on the demography of the area and buying pattern of the consumers. Sometimes the sales representatives are given target. For example: If they can sell 100 cases of Division A products on a particular day which includes Hippo, then they would get some incentive (Rs 250 extra). In that case, Division A products are loaded more, proportionally quantity of Hippo rises. However the elasticity of quantity of loading is low for Hippo compared to Frooti and Appy which are of high selling category. The sales representative finds it easy and handy to sell Frooti and Appy than applying push strategy for Hippo. Sometimes Hippo is not at all loaded in the LCV because the particular market demography could not accept Hippo and is not popular. Selling Each sales representative has different style of selling. Some capitalize on relationship between him and retailer and some on communication skill. Relationship marketing: In this type of marketing procedure, the SR does not start talking business in the first instance; rather he greets the retailer, talk about general things like current affairs or about family which helps him to build a rapport and trust. The trust and rapport becomes the psychological tool to win over the psychology of the retailer making it difficult for the retailer to reject the sales representatives selling proposal. Sometimes the sales representatives shares such good relationship with the retailer s that they dont even ask whether he needs anything or not but directly dump the products and produces the bill. Credit sales are more by this procedure since the SR does not want to freeze the warmth of the relationship. Communication Marketing In this procedure the SR starts talking about the business from the first go. The deliberation of the schemes or price seeks the attention of the retailers. Sales representative convinces the retailers by giving a clear picture of the business model. For example: Suppose the shop is near a school, he would right away say with much conviction that Hippo is bound to sell and with Rs 1.23 margin per piece, it would be a great business for him. He further elaborates on the schemes and produces a very rosy picture. The chances of credit sales are low. The sales representative of Keventer Agro is responsible to write the bill of receipt where he mentions name of the shop, the date, quantity of total product sold and its price. An account of free products is also scribed in the bill. The cash is handled by the distributors representative. Collection It is a process of collecting money for the credit sales made. Usually Keventer does not encourage credit sales. However if any credit sales are made, the credit period is generally 2-3 days or the period till the next order, whichever is earlier. Collection is not so difficult as Hippo is backed by Frooti which has high bargaining power. Submission Both the representatives are required to submit every bills and cash respectively to the stock point/distributor. The cash collected and the sum total of the bill has to tally. Problem identification and its solution: Problem 1: The targets that are set by Keventer for the sales representatives are not dis tinct enough. The target constitutes of only two conditions i.e. name of Division and amount of cases. For example, on a particular day while we were working in certain area with the sales representative, he was given a target to sell 100 cases of Division A product for an incentive of Rs 250. He worked till 8 pm and ultimately reached to the target. However most of the sales were of Frooti and Appy with very little proportion of Hippo. Solution to the problem: Providing target worked well but had skewed portfolio. The target scheme for the sales representatives should be more distinct for example, if the target would have been X cases Frooti, Y cases of LMN, Z cases of Appy and U cases of Hippo of Division A for Rs V then the sales representative would not have capitalized on Frooti and Appy but would have tried to push low moving new brands such as Hippo, Bailley Soda etc. The portfolio of sales would have been varied and would have provided an impetus to the sales of new brands s uch as Bailley Soda and Hippo. Problem 2: Most of the sales activities are done by the company representatives such: Converting potential customer into actual customer in level 1 of distribution structure Bagging re-order from the existing customer Handling defective product Negotiation and persuasion Accounting( bill of receipt) The distributor only provides with infrastructure such as godown, light commercial vehicle(LCV) and a representative. The field work is mostly done by the company representative. Solution to the problem: Initially in a new market, it is quite rationale to capitalize on the market knowledge and relationships of the distributor but while working with sales representatives we found in some areas that the retailers already trust the company representative while the company representative has commanded the knowledge on the respective market. In that scenario Keventer Agro can go for forward integration and move on to 1-level distribution structure which consists of only manufacturer> retail> consumer eliminating the distributor. This would further optimize the profit earned by the company Evaluation of the distribution system of Parle Hippo through statistics This part of data analysis is segmented in to two parts. The first part deals with retailers and the second part deals with the consumer. The first part is further broken up in to two scenarios. The first scenario provides a holistic view of the markets surveyed and the second scenario deals with analysis of the attribute according to the area in which the survey is conducted. Part I (A) -Holistic View of the Markets Surveyed 1. Hippo Stocked The graph below showcases the frequency of the shops who stocks Hippo in their shops. 36.2% of the samples do not keep Hippo, where as 24.6% of the sample use to keep Hippo and the rest however keeps Hippo. So it can be said that there are presently more shops where Hippo cannot be found. Since the percentage of shops that use to keep Hippo is considerably high, we get a negative sales trend here. 9 definite reasons for the low sales turnover have been identified. They are: Some of the shops were never approached by the distributor Some shops are already flooded with competitors product so there are no space to stock Hippo In Some areas, the supply was halted due distributor reappointment and other issues Some shops use to keep Hippo but due to low sales they dont keep it anymore Hippo has a limited credit option, so many retailer finds it difficult to block their money for a new product Some retailer does not keep Hippo due to lack of merchandize provided. Retailers demand shelve and almirah so that they can store and display and also protect from mice but very limited or no merchandize is provided to most of the retailers Some retailers do not keep Hippo because they perceive that it is a new product with low awareness, the market is still not ready to accept the product. Had it been ready, the consumer would themselves ask for it Some retailers complained about poor follow up from the sales team and is the reason for not keeping Hippo Some retailers, who use to keep Hippo complained that the expired stock were not replaced and they have lost faith in Parle Agro The chart provided below showcases the frequency of the reasons discussed above. Interpretations: 32.5% of the shops were never approached by the company. From the qualitative data it has been found that many retailers were positive about keeping Hippo if they were being approached by the company. 12.5% of the shops have no space to keep Hippo. While conducting survey it is found that many shops were flooded with competitor brand leaving no space for Hippo. Out of 24.6% of sample who use to keep Hippo, 11.2% stopped keeping Hippo due sudden halt in supply due to distributor reappointment problem and other associated problems. 8.8% of the samples do not keep Hippo anymore due to its low sales while 2.5% of the samples do not keep Hippo because of the credit policy. The low sales associated with limited credit policy makes it difficult for the retailer to invest in the slow moving stock. 1.2% of sample reported that they do not keep Hippo because Parle Agro do not provide them with almirah or rack as result the products get damaged because of mice. Among the samples who never kept Hippo, 10% of the sample never kept Hippo because no customer demanded for it. They said, they will only keep Hippo when customer starts asking for it. The demand graph is provided below. Among those who use to keep Hippo, 8.8% of sample do not keep it anymore due to bad follow up from the distributor. One of the samples was approached by the distributor ho took order but never delivered the products. The expired date products were never replaced for which 2.5% of the sample does not keep Hippo. The reason for the 8.8% of the shops could not be gauged due to any response from the retailers. 2. Demand of Hippo: The graph below provides a holistic view about the demand of Hippo. 42.7% of the sample said that the demand of Hippo is low while 33.7% of the sample said that the demand is average followed by 23.6% of the sample who said that the demand is high. 3. Reorder period: Among the samples who keep Hippo, 57.6% of the sample orders on a weekly basis, 24.7% orders on a monthly basis, 10.6% on a fortnightly basis and 7.1% of the sample orders twice a week. 4. Most selling Stock Keeping Unit (SKU): 74.1% of the sample reported that the small packs are most selling stock keeping unit (SKU) while 25.9% of the sample reported about the medium pack. 5. Most selling flavour: On an overall analysis, we found that there is very low consistent pattern of choice of flavour. However 21.2% of the sample said that the bluish green pack (Goan Butter and Garlic) sells the most followed by Punjab Da Pickle. 6. Awareness of nutrition facts among retailers: 70.5% of the sample had no idea about Hippo being baked but not fried while that 29.5% of the sample had idea about the health positivity of the product. Among 29.5 % of the samples who are aware of the fact only 2.4% of the samples pitch about it while selling it. 7. Analysis of the margin/profit offered by Hippo and its competitors: The objective is to find whether there is significant difference among the margin offered by three brands i.e. Lays, Bingo and Hippo. In other words, it is a test for difference in distributions (medians) of the margin/profit for the different brands of snacks. Methodology applied is Kruskal-Wallis Test. The null hypothesis H0 = PL = PB = PH and the alternate hypothesis H1 is PL, PB and PH are significantly different. PL = Proportion of retailer to whom Lays provide them with highest margin PB = Proportion of retailer to whom Bingo provide them with highest margin PH = Proportion of retailer to whom Hippo provide them with highest margin The significance level (a) is 0.05. According to the Kruskal-Wallis test, the p-value is as low as zero, so we reject the null hypothesis. So we see that at the a = 0.05 level of significance, there exists enough evidence to conclude that there is significant difference among the three snack brand in terms of the margin/profit provided to the retailer. 8. Factor Analysis: The main applications of factor analytic te (1) To reduce the number of variables and (2) To detect structure in the relationships bet Therefore, factor analysis is applied as a dat The variables taken are: .Supply Quality of Hippo as r .Quality of Product delivered as r .Quality of service(Replacement .Merchandize offered and its a .Margin perceived by the samples .Quality of Hippo as responded by Samples or analytic techniques are: the number of variables and tionships between variables, that is to classify sis is applied as a data reduction or structure detection method. Supply Quality of Hippo as responded by Samples ed as responded by Samples placement and Adjustment) as responded by Samples and its availability as responded by Samples ed by the samples sponded by Samples classify variables. tion method. y Samples The main applications of factor analytic te (1) To reduce the number of variables and (2) To detect structure in the relationships bet Therefore, f actor analysis is applied as a dat The variables taken are: .Supply Quality of Hippo as r .Quality of Product delivered as r .Quality of service(Replacement .Merchandize offered and its a .Margin perceived by the samples .Quality of Hippo as responded by Samples or analytic techniques are: the number of variables and tionships between variables, that is to classify sis is applied as a data reduction or structure detection method. Supply Quality of Hippo as responded by Samples ed as responded by Samples placement and Adjustment) as responded by Samples and its availability as responded by Samples ed by the samples sponded by Samples classify variables. tion method. y Samples From the component plot above it is quite clear that plot above it is quite clear that quality of product, quality of supply and replacement and adjustment constitute one factor while margin of hippo and merchandizing provided constitute the other factor. From the Scree Plot it can be seen that 2 components have Eigen Value more than 1 and they can explain 74.09% of the variation. Part 1 (b) Area wise analysis of the attributes 1. Demand hippo vs Area 70%, 55%, 50% in Lake Town, Shyambazar, Ultadanga respectively consider the demand of Hippo to be low. 72.7% of sample in Salt Lake and 50% of sample in New Market feels the demand for Hippo is average. However 44.4%, 50%, 41.7% of the sample in Nagerbazar, Baisakhi and Ultadanga respectively fell the demand is high over there. 2. Flavour vs area Goan Butter and Garlic flavour is the most liked flavour in Salt Lake. While Punjab Da Pickle is the favourite in Nagerbazar. All the other area has no definite favourite. 3. Area vs Hippo Stocked Cross tabulation Area * Hippo Stocked Cross tabulation Hippo Stocked No Yes Previously Kept Area Salt Lake Count 0 12 0 % within Area .0% 100.0% .0% Lake Town Count 4 3 4 % within Area 36.4% 27.3% 36.4% Nagerbazar Count 2 10 0 % within Area 16.7% 83.3% .0% Baisakhi CK Market Count 3 1 5 % within Area 33.3% 11.1% 55.6% New Market Hogg Market Count 11 0 6 % within Area 64.7% .0% 35.3% Ultadanga, Murari Pukur, Kankurgachi Bagmari Count 13 5 7 % within Area 52.0% 20.0% 28.0% Beadon Road, Aurobindo Road Vivekananda Road Count 13 10 5 % within Area 46.4% 35.7% 17.9% Shyambazar, Baghbazar Rajballav Para Count 4 13 7 % within Area 16.7% 54.2% 29.2% Total Count 50 54 34 % within Area 36.2% 39.1% 24.6% From the cross tabulation above, we see that the penetration of Hippo is excellent in Salt Lake and Nagerbaz Keventer Agro Market Analysis Keventer Agro Market Analysis ABSTRACT Most producers do not sell their goods directly to final users. They design a multi-channel system to reach them. The design of marketing channel, that acts, as a strong interface, can provide competitive advantage to a firm in the industry. By contrast the absence of a good distribution network can also be a major fiasco in todays cutthroat competitive world. Marketing channel decisions are the most critical ones facing the marketing management today. It is complex and the complexity further gets compounded by the fact that the channel system take time to build usually years. Channel partners are not owned by the company in most cases. The sales force plays a crucial role in getting the best out of marketing channel. Integrating the efforts of channel partners and sales efforts within the whole marketing effort becomes crucial towards achieving organizational goals. Food and beverage giant Parle had entered into a franchisee agreement with Keventer Agro, for Keventer Agro to manufac ture, package, distribute and market its well-known brands namely Frooti -a popular mango drink, Appy and Appy Fizz-the in-style apple drinks and Bailley Packaged Drinking Water mostly in the eastern parts of India. The project Study of the distribution channel and market analysis of the products distributed and marketed by Keventer Agro under the license of Parle Agro involves the study of the strategies undertaken by Keventer Agro to distribute and market products of Parle Agro which includes Parles HIPPO Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. Hippo is a player of the snack food industry of India. As per an industry estimate, the branded and organized snack food segment dominated by major players such as Frito Lay, Con Agra, Kelloggs, Marico, Dabur, HLL, ITC, Parle, Haldirams. Thus, the study mainly constituted of studying and analyzing the distribution channel of Hip po and doing a market analysis of the product with respect to pricing, competition, brand awareness and consumer behavior of Hippo its present market position in relation to the well known established brands through retailer and consumer survey. Questionnaire, Schedule and interview and observation methods have been used in conduction of surveys. After completion of analysis of data collected through various methods regarding the sales and distribution and market position and other strategies proper conclusions can be drawn about the awareness and market strength and potential of Parles Hippo. These conclusion and deductions will help Keventer Agro to make any possible changes that would be feasible for the sustenance of the brands and any measure that will increase the market penetration of the brands Introduction The Project Study of the distribution channel and market analysis of the of the products distributed and marketed by Keventer Agro under the license of Parle Agro involves the study of the strategies undertaken by Keventer Agro to distribute and market Parle Hippo Keventer Agro: The Company Keventer Agro Limited is a subsidiary of Keventer Group which has been operating years in the Food Processing Industry in India for more than 125 years. Keventer exports Alphonso Mango Pulp, Totapuri Mango Pulp, Guava Pulp, Sweetened Alphonso Mango Pulp, Mango Pickle, Sesame Seed, Cashew Nuts, Peanuts, Cumin Seed, Fennel Seed, Fenugreek, Coriander Seed, Bakery Ingredients, Fruit Jams, Tutti Fruiti, Red Chilies Button Mushrooms etc. to various countries. Keventer Agro Ltd. (KAL) was established in the year 1986. The division exports food products such as Mango Pulp, Guava Pulp, Sesame Seeds, and Bakery Ingredients to various customers across the globe. In no time, it earned the coronet of being the first to i ntroduce aseptic packaging in the beverage category (a high-end packaging procedure that preserved the natural goodness of drinks in hygienic packs). The Group entered into a franchisee agreement with the food and beverage giant -PARLE to manufacture, package, distribute and market its well-known brands namely FROOTI -a popular mango drink, APPY and APPY FIZZ- the in-style apple drinks and BAILEY PACKAGED DRINKING WATER mostly in the eastern parts of India. In late 2010, Parle Agro inked another agreement with Keventer Agro to set up a plant at Barasat. This new unit manufactures Parle Agros snack brand Hippo. Besides manufacturing, Keventer is also responsible for marketing, sales and distribution of Hippo. Parle Agro chose to partner Keventer for their range of food brands which w.ll h.l. them to expand Hippos market share in the eastern part of India. Parle Agro: The Company Parle Agro is a household name in the beverages industry and has leading brands like Frooti, Appy, Appy Fizz and packaged drinking water, Bailley. A pioneer in the Indian industry, Parle Agro were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. In 2007, Parle Agro forayed into foods with the launch of two confectionery brands, Mintrox mints and Buttercup candies. This was soon followed by two more brands Buttercup Softease and Softease Mithai. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In 2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. The snack brand Hippo, was launched in the western region starting with Maharashtra and then it was soon rolled out nationally. Parle Agro commenced operations in 1984. Starting with o nly beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become Indias favourite mango drink. It still has a leading market share. Parle Agro Pvt. Ltd operates under three business vertical Beverages fruit drinks, nectars, 100% Juice, sparkling drinks, Water Packaged Drinking Water and Foods confectionery, snacks Product Industry Overview Product: HIPPO Parle Agro forayed into snacks with the launch of Hippo, in line with the companys vision of becoming a major player in the foods and beverages industry. Hippo is a toasted bread snack. Its ingredients include wheat flour, edible vegetable oils, seasoning mix, corn starch, sugar, raising agent, milk solids, salt, emulsifier, yeast extract powder, instant yeast. It contains added natural color and added natural identical flavoring substances; but no added MSG, no GMO and no Trans Fat. It comes in two variant; Hippo Munchies and Hippo Round-Round. The Hippo Munchies comes in 7 flavours (Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Italian Pizza, Indian Chatpata and Arabian Salted) and Hippo Round-Round comes in 5 flavours (Punjab Da Pickle, Gujrati Mango Chatni, Shillong Noodle Masala, Goan Butter and Garlic, Firangi Cheese n Spice). It is available in three sizes which are priced at Rs 5, Rs 10 and Rs 20. Snack Industry: Industry to which Hippo belongs Hi ppo is a player of the snack food industry of India. The Indian snack industry is one of the largest when considered in the global level. With rising standard of living, people are more resorting to snacks items during breakfast, supper or any time; snacks most often take the place of meals. Right from production, using up, export and growth prospects owing to emerging markets, increasing demand, and incorporation of latest technologies, the snack industry in India has witnessed a dramatic change. Ready-to-eat foods, samosas, kachoris, namkeen, chips, are few of the snacks that are most preferred by Indians. Given the rising demand, the snack industry is going to witness further growth in the future. The snacks food industry in India can broadly be categorised into three segments staple (biscuits category), traditional (namkeens) and ready-to-eat packaged snacks (chips / crisps). The snack food market in India is $3 billion; with the organized segment accounting for almost half of the market share and growing at rate of 15 to 20 percent per year. A growing economy, changing lifestyles, rise in disposable incomes and preference for quality products of U.S. origin will continue to fuel growth of imported U.S. snack food items in India. As per an industry estimate, the branded and organized snack food segment dominated by major players such as Frito Lay, Con Agra, Kelloggs, Marico, Dabur, HLL, ITC, Parle, Haldirams, Nestle, Britannia, Cadbury, Bikano and Balaji is estimated to grow by 15 to 20 percent per year; whereas the growth of un-branded snack food is likely to grow modestly at 8 percent per year in the near future. Frito-Lay India led sweet and savory snacks with a retail val ue share of 46% in 2009. The companys Kurkure, Lehar and Lays Stax offerings have helped it to consolidate its leadership during the year. Haldiram Foods International Ltd and ITC Ltd remained the second and third ranked players respectively. Products like Hippo claim to be made from healthier ingredients than chips/crisps. With Indian consumers becoming more health conscious and more inquisitive about the ingredients in their food, sweet and savory snacks will witness an increase in products which are positioned as better for you and healthier snacks. Objectives of the Project To execute a qualitative study on the trend of packaged snack industry To gauge the acceptance of baked and healthy-snacks To understand competitors strategy in the market To study the sales and distribution structure, pricing (both to the retailer and to the consumer) of Hippo and problems in those respected area. To develop marketing strategies for Hippo To analyze the markets and determine the factors responsible for sale of products and provide recommendations about the scope for improvement. To provide a statement of collective responses of the retailersand determine the scope for improvement in the distribution channel for the products and the problems faced by the retailers. To study the pattern of consumer behavior and their awareness towards HIPPO To find out the problems faced by HIPPO if any and suggest solution to address those problems Project Methodology Primary Research is done through market survey. The research is mainly based on: Questionnaire Method Interview Method Observation Method Secondary Research has also been used as a supporting tool like: Some of the data related to holistic picture of the industry has been gathered from the data available on the internet PROJECT PROFILE The project revolves around Parle Hippo distributed and marketed by Keventer Agro under the license of Parle Agro. The first stage constituted of mainly studying and analyzing the distribution channel of Hippo and doing a market analysis of the product with respect to pricing, competition, brand awareness and consumer behavior of Hippo through retailer and consumer survey As per the objective of the project, two sets of questionnaire were prepared; For the retailer which aimed to assess the availability of Hippo, pricing of Hippo, sales, defect handling and some financial aspect of Hippo viz. Its competitors and the other for the consumers. For the consumer which aimed to gauge awareness of the product and the brand, product acceptance, their choice of product and buying pattern. The second stage constituted of observing the total sales procedure which consists of division of product, division of area, selective loading, selling, collection and submission STAGE ONE: RETAILER SURVEY FOR HIPPO This stage involved daily visits from the stock points to the designated markets. The markets covered includes: Salt Lake, Lake Town, S.K. Deb Road Market, Nagerbazar, Mrinalini Cinema Hall Market, New Market, Ultadanga, Kankurgachi, Bagmari, Beadon Street , Aurobindo Road and Vivekananda Road area, Shyambazar, Rajballavpara Baghbazar. Every shop that kept branded snacks in the respective areas was approached. The initial plan was to conduct the survey through questionnaire method but while performing the survey the method had to be changed to schedule, observation and interview method as it was not convenient for the retailers to fill up the questionnaire Objectives of Survey by observation method Findings to be recorded through observation method included: The visibility of Hippo and of competitors product Mode of stocking/displaying Hippo and competitors products i.e. whether it is on shelve or in the basket or inside almirah The location of the store i.e. whether it is beside main road or inside a lane or on a square Type of store Approximate demography Objectives of Survey by schedule method Findings to be recorded through schedule method included: About Hippo: Whether he keeps Hippo or not, if not the reason, its availability, reorder period, quality of defective product handling, margin offered, supply of banners and danglers. About Competitor: The competition brand kept, approximate margin they offer. About the market as a whole: The most selling brand. Objectives of Survey by interview method The interview methodology aimed to gain the intrinsic details of the market functions such as; if the retailer does not keep Hippo would he like to keep it future, the credit policy, frequency of visit of sales representative, retailers view on Hippos marketing strategy and scope of improvement. STAGE TWO: TOTAL SALES PROCEDURE OBSERVATION Distribution structure of Keventer Agro for Hippo Keventer Agro has 2-level consumer marketing channel. i.e. Manufacturing Unit>Distributor>retailer>Consumer. The product is manufactured in their plant located in Barasat. The products are sold directly to distributors on cash. A sales representative is appointed to the distributor by Keventer, who represents Keventer Agro and works shoulder to shoulder with the distributor. Level 1 Manufacturing unit to distributor The distributor buys the product in cash and the price of the free products which are part of below the line promotional activity are reimbursed on the claim made by the distributor. The transportation charge is borne by the distributor. Division of product and appointment of distributors: The aim of the company is: To ensure not only the highly profitable established products, but also new products with low initial sales reaches the end of supply chain. To ensures that all the SKUs of different products end up in the racks of retailers. Parle Agro has wide and deep product line; it is difficult for a single distributor to manage all the products. Earlier, Hippo was supplied to all the distributors of a specific area but as coordination became difficult, they have changed their policy and now supplies only to one distributor of the specific area. In some distribution area Keventer appoints more than one distributor each having different divisions of product. The division of products includes: Division A Division B Division C (Full information about this division is not known since I never had the chance to work in this divison) 200 ml, 400 ml, 1.2 litre of Frooti 160 ml 500 ml 1.5 litre and 2 litre of Frooti 200 ml of Appy 500 ml, 1 litre, 2 litre of Bailley Packaged Drinking Water 100 ml, 250 ml of Frooti 200 ml of LMN 600 ml of Bailley Soda. 300 ml, 500 ml and 1 litre of Appy Fizz The strategy of division of product along with division of distributor is adopted due to the reason discussed above. Level 2 Distributor to retailer Each distribution area is divided into five different distribution zones. They sell their products to those five zones in five days i.e. Monday to Friday. The sixth day which is Saturday is an extra day in which the sales representative does the miscellaneous work such as: If an order was not delivered on the due date then that product is delivered on Saturday. They conduct an approximate survey to estimate or forecast the forthcoming weekly demand. If a replacement of defective product was not done on the due date then it is also done in Saturday Hippo along with other product that are in the same division are be loaded in the LCV everyday. The flavours and quantities are not fixed. They load it according to the demand estimation of the zone. For example, on a particular day, more SKUs of Goan Butter and Garlic flavour is loaded more than the average quantity; the reason being from the experience, the sales representative found that when certain flavour/flavours are supplied to some particular area/areas, the retailer has lower re-order period i.e. the flavour/flavours sales more in that area depending on the demography of the area and buying pattern of the consumers. Sometimes the sales representatives are given target. For example: If they can sell 100 cases of Division A products on a particular day which includes Hippo, then they would get some incentive (Rs 250 extra). In that case, Division A products are loaded more, proportionally quantity of Hippo rises. However the elasticity of quantity of loading is low for Hippo compared to Frooti and Appy which are of high selling category. The sales representative finds it easy and handy to sell Frooti and Appy than applying push strategy for Hippo. Sometimes Hippo is not at all loaded in the LCV because the particular market demography could not accept Hippo and is not popular. Selling Each sales representative has different style of selling. Some capitalize on relationship between him and retailer and some on communication skill. Relationship marketing: In this type of marketing procedure, the SR does not start talking business in the first instance; rather he greets the retailer, talk about general things like current affairs or about family which helps him to build a rapport and trust. The trust and rapport becomes the psychological tool to win over the psychology of the retailer making it difficult for the retailer to reject the sales representatives selling proposal. Sometimes the sales representatives shares such good relationship with the retailer s that they dont even ask whether he needs anything or not but directly dump the products and produces the bill. Credit sales are more by this procedure since the SR does not want to freeze the warmth of the relationship. Communication Marketing In this procedure the SR starts talking about the business from the first go. The deliberation of the schemes or price seeks the attention of the retailers. Sales representative convinces the retailers by giving a clear picture of the business model. For example: Suppose the shop is near a school, he would right away say with much conviction that Hippo is bound to sell and with Rs 1.23 margin per piece, it would be a great business for him. He further elaborates on the schemes and produces a very rosy picture. The chances of credit sales are low. The sales representative of Keventer Agro is responsible to write the bill of receipt where he mentions name of the shop, the date, quantity of total product sold and its price. An account of free products is also scribed in the bill. The cash is handled by the distributors representative. Collection It is a process of collecting money for the credit sales made. Usually Keventer does not encourage credit sales. However if any credit sales are made, the credit period is generally 2-3 days or the period till the next order, whichever is earlier. Collection is not so difficult as Hippo is backed by Frooti which has high bargaining power. Submission Both the representatives are required to submit every bills and cash respectively to the stock point/distributor. The cash collected and the sum total of the bill has to tally. Problem identification and its solution: Problem 1: The targets that are set by Keventer for the sales representatives are not dis tinct enough. The target constitutes of only two conditions i.e. name of Division and amount of cases. For example, on a particular day while we were working in certain area with the sales representative, he was given a target to sell 100 cases of Division A product for an incentive of Rs 250. He worked till 8 pm and ultimately reached to the target. However most of the sales were of Frooti and Appy with very little proportion of Hippo. Solution to the problem: Providing target worked well but had skewed portfolio. The target scheme for the sales representatives should be more distinct for example, if the target would have been X cases Frooti, Y cases of LMN, Z cases of Appy and U cases of Hippo of Division A for Rs V then the sales representative would not have capitalized on Frooti and Appy but would have tried to push low moving new brands such as Hippo, Bailley Soda etc. The portfolio of sales would have been varied and would have provided an impetus to the sales of new brands s uch as Bailley Soda and Hippo. Problem 2: Most of the sales activities are done by the company representatives such: Converting potential customer into actual customer in level 1 of distribution structure Bagging re-order from the existing customer Handling defective product Negotiation and persuasion Accounting( bill of receipt) The distributor only provides with infrastructure such as godown, light commercial vehicle(LCV) and a representative. The field work is mostly done by the company representative. Solution to the problem: Initially in a new market, it is quite rationale to capitalize on the market knowledge and relationships of the distributor but while working with sales representatives we found in some areas that the retailers already trust the company representative while the company representative has commanded the knowledge on the respective market. In that scenario Keventer Agro can go for forward integration and move on to 1-level distribution structure which consists of only manufacturer> retail> consumer eliminating the distributor. This would further optimize the profit earned by the company Evaluation of the distribution system of Parle Hippo through statistics This part of data analysis is segmented in to two parts. The first part deals with retailers and the second part deals with the consumer. The first part is further broken up in to two scenarios. The first scenario provides a holistic view of the markets surveyed and the second scenario deals with analysis of the attribute according to the area in which the survey is conducted. Part I (A) -Holistic View of the Markets Surveyed 1. Hippo Stocked The graph below showcases the frequency of the shops who stocks Hippo in their shops. 36.2% of the samples do not keep Hippo, where as 24.6% of the sample use to keep Hippo and the rest however keeps Hippo. So it can be said that there are presently more shops where Hippo cannot be found. Since the percentage of shops that use to keep Hippo is considerably high, we get a negative sales trend here. 9 definite reasons for the low sales turnover have been identified. They are: Some of the shops were never approached by the distributor Some shops are already flooded with competitors product so there are no space to stock Hippo In Some areas, the supply was halted due distributor reappointment and other issues Some shops use to keep Hippo but due to low sales they dont keep it anymore Hippo has a limited credit option, so many retailer finds it difficult to block their money for a new product Some retailer does not keep Hippo due to lack of merchandize provided. Retailers demand shelve and almirah so that they can store and display and also protect from mice but very limited or no merchandize is provided to most of the retailers Some retailers do not keep Hippo because they perceive that it is a new product with low awareness, the market is still not ready to accept the product. Had it been ready, the consumer would themselves ask for it Some retailers complained about poor follow up from the sales team and is the reason for not keeping Hippo Some retailers, who use to keep Hippo complained that the expired stock were not replaced and they have lost faith in Parle Agro The chart provided below showcases the frequency of the reasons discussed above. Interpretations: 32.5% of the shops were never approached by the company. From the qualitative data it has been found that many retailers were positive about keeping Hippo if they were being approached by the company. 12.5% of the shops have no space to keep Hippo. While conducting survey it is found that many shops were flooded with competitor brand leaving no space for Hippo. Out of 24.6% of sample who use to keep Hippo, 11.2% stopped keeping Hippo due sudden halt in supply due to distributor reappointment problem and other associated problems. 8.8% of the samples do not keep Hippo anymore due to its low sales while 2.5% of the samples do not keep Hippo because of the credit policy. The low sales associated with limited credit policy makes it difficult for the retailer to invest in the slow moving stock. 1.2% of sample reported that they do not keep Hippo because Parle Agro do not provide them with almirah or rack as result the products get damaged because of mice. Among the samples who never kept Hippo, 10% of the sample never kept Hippo because no customer demanded for it. They said, they will only keep Hippo when customer starts asking for it. The demand graph is provided below. Among those who use to keep Hippo, 8.8% of sample do not keep it anymore due to bad follow up from the distributor. One of the samples was approached by the distributor ho took order but never delivered the products. The expired date products were never replaced for which 2.5% of the sample does not keep Hippo. The reason for the 8.8% of the shops could not be gauged due to any response from the retailers. 2. Demand of Hippo: The graph below provides a holistic view about the demand of Hippo. 42.7% of the sample said that the demand of Hippo is low while 33.7% of the sample said that the demand is average followed by 23.6% of the sample who said that the demand is high. 3. Reorder period: Among the samples who keep Hippo, 57.6% of the sample orders on a weekly basis, 24.7% orders on a monthly basis, 10.6% on a fortnightly basis and 7.1% of the sample orders twice a week. 4. Most selling Stock Keeping Unit (SKU): 74.1% of the sample reported that the small packs are most selling stock keeping unit (SKU) while 25.9% of the sample reported about the medium pack. 5. Most selling flavour: On an overall analysis, we found that there is very low consistent pattern of choice of flavour. However 21.2% of the sample said that the bluish green pack (Goan Butter and Garlic) sells the most followed by Punjab Da Pickle. 6. Awareness of nutrition facts among retailers: 70.5% of the sample had no idea about Hippo being baked but not fried while that 29.5% of the sample had idea about the health positivity of the product. Among 29.5 % of the samples who are aware of the fact only 2.4% of the samples pitch about it while selling it. 7. Analysis of the margin/profit offered by Hippo and its competitors: The objective is to find whether there is significant difference among the margin offered by three brands i.e. Lays, Bingo and Hippo. In other words, it is a test for difference in distributions (medians) of the margin/profit for the different brands of snacks. Methodology applied is Kruskal-Wallis Test. The null hypothesis H0 = PL = PB = PH and the alternate hypothesis H1 is PL, PB and PH are significantly different. PL = Proportion of retailer to whom Lays provide them with highest margin PB = Proportion of retailer to whom Bingo provide them with highest margin PH = Proportion of retailer to whom Hippo provide them with highest margin The significance level (a) is 0.05. According to the Kruskal-Wallis test, the p-value is as low as zero, so we reject the null hypothesis. So we see that at the a = 0.05 level of significance, there exists enough evidence to conclude that there is significant difference among the three snack brand in terms of the margin/profit provided to the retailer. 8. Factor Analysis: The main applications of factor analytic te (1) To reduce the number of variables and (2) To detect structure in the relationships bet Therefore, factor analysis is applied as a dat The variables taken are: .Supply Quality of Hippo as r .Quality of Product delivered as r .Quality of service(Replacement .Merchandize offered and its a .Margin perceived by the samples .Quality of Hippo as responded by Samples or analytic techniques are: the number of variables and tionships between variables, that is to classify sis is applied as a data reduction or structure detection method. Supply Quality of Hippo as responded by Samples ed as responded by Samples placement and Adjustment) as responded by Samples and its availability as responded by Samples ed by the samples sponded by Samples classify variables. tion method. y Samples The main applications of factor analytic te (1) To reduce the number of variables and (2) To detect structure in the relationships bet Therefore, f actor analysis is applied as a dat The variables taken are: .Supply Quality of Hippo as r .Quality of Product delivered as r .Quality of service(Replacement .Merchandize offered and its a .Margin perceived by the samples .Quality of Hippo as responded by Samples or analytic techniques are: the number of variables and tionships between variables, that is to classify sis is applied as a data reduction or structure detection method. Supply Quality of Hippo as responded by Samples ed as responded by Samples placement and Adjustment) as responded by Samples and its availability as responded by Samples ed by the samples sponded by Samples classify variables. tion method. y Samples From the component plot above it is quite clear that plot above it is quite clear that quality of product, quality of supply and replacement and adjustment constitute one factor while margin of hippo and merchandizing provided constitute the other factor. From the Scree Plot it can be seen that 2 components have Eigen Value more than 1 and they can explain 74.09% of the variation. Part 1 (b) Area wise analysis of the attributes 1. Demand hippo vs Area 70%, 55%, 50% in Lake Town, Shyambazar, Ultadanga respectively consider the demand of Hippo to be low. 72.7% of sample in Salt Lake and 50% of sample in New Market feels the demand for Hippo is average. However 44.4%, 50%, 41.7% of the sample in Nagerbazar, Baisakhi and Ultadanga respectively fell the demand is high over there. 2. Flavour vs area Goan Butter and Garlic flavour is the most liked flavour in Salt Lake. While Punjab Da Pickle is the favourite in Nagerbazar. All the other area has no definite favourite. 3. Area vs Hippo Stocked Cross tabulation Area * Hippo Stocked Cross tabulation Hippo Stocked No Yes Previously Kept Area Salt Lake Count 0 12 0 % within Area .0% 100.0% .0% Lake Town Count 4 3 4 % within Area 36.4% 27.3% 36.4% Nagerbazar Count 2 10 0 % within Area 16.7% 83.3% .0% Baisakhi CK Market Count 3 1 5 % within Area 33.3% 11.1% 55.6% New Market Hogg Market Count 11 0 6 % within Area 64.7% .0% 35.3% Ultadanga, Murari Pukur, Kankurgachi Bagmari Count 13 5 7 % within Area 52.0% 20.0% 28.0% Beadon Road, Aurobindo Road Vivekananda Road Count 13 10 5 % within Area 46.4% 35.7% 17.9% Shyambazar, Baghbazar Rajballav Para Count 4 13 7 % within Area 16.7% 54.2% 29.2% Total Count 50 54 34 % within Area 36.2% 39.1% 24.6% From the cross tabulation above, we see that the penetration of Hippo is excellent in Salt Lake and Nagerbaz